# Barry C. Sands

> SVP Client Partner · Strategic Partnerships · Marketing, Data & Technology · NYC — Ridgewood, NJ

## Summary

I lead client partnerships across financial services, CPG, and automotive

At dentsu (Merkle), I ran a $25M financial services book of business and doubled the JPMorgan Chase account over 4 years, making it a Top 10 client. Along the way, I expanded a $35K workshop into a $3M multi year engagement, won a $17M global B2B media AOR, and orchestrated a $12M AWS cloud migration.

Having worked on both the agency and client side at dentsu, Publicis, Unilever, and Kraft, I learned how to turn new ideas into larger programs and longer-term partnerships.

At Sands Advisory, I am building Volute Group’s partnership strategy for financial services and health care clients, creating 3 distinct new offerings across AI, data, and technology.

## Core skills

- Strategic Partnerships
- Enterprise Account Scaling
- Business Development & Strategic Growth
- Executive Stakeholder Engagement
- Growth
- Data & Technology Leadership
- Cross Functional Leadership
- Client Retention & Expansion
- P&L Leadership ($25M+)
- Cloud Transformation Leadership
- AI & Emerging Technology Partnerships
- Business Growth Strategy

## Industries

Financial Services, Marketing Technology, Consumer Packaged Goods, Retail

## Experience: 25+ years

## Roles

### Principal — Sands Advisory (2025 – Present)

Guides leadership teams on growth strategy and partnership development.

- Engaged as Head of Partnerships at Volute Group, supporting financial services and healthcare clients.

### SVP / Senior Client Partner — dentsu (Merkle) (2021 – 2025)

Led $25M financial services book of business with accountability for growth, retention, and delivery.

- Doubled JPMorgan Chase account over 4 years, making it a Top 10 dentsu client.
- Won $17M global B2B media AOR for JPMorgan Asset Management & Private Bank.
- Converted $35K global AI workshop into a $3M multi-year engagement.
- Orchestrated $12M AWS cloud migration of JPMorgan Chase Home Lending database.
- Retained at-risk Liberty Mutual account and expanded relationship via $1M data solution.

### VP / Client Partner — dentsu (Merkle) (2017 – 2021)

Directed $17M book of business across auto and retail clients.

- Won $2M Carter’s Performance Marketing pitch across strategy, display, and analytics.
- Rescued $2M at-risk Pella account, stabilizing delivery and restoring confidence.
- Modernized BMW digital marketing with a $1M analytics upgrade.

### SVP / Managing Partner — Publicis (Zenith Optimedia) (2013 – 2015)

Oversaw media operations and digital partnerships for $500M CPG client.

- Orchestrated $18M General Mills digital partnerships.
- Earned ROI Excellence Award for Best Use of Digital.

## What they're looking for

- **notes**: Seeking senior leadership roles focused on client partnership and growth strategy.
- **work mode**: Hybrid / On-site
- **industries**: Fintech, Marketing Technology, Professional Services, Financial Services
- **role types**: Client Partner, Head of Growth, SVP Client Success, Managing Director

## How to contact

Send Barry a message via the contact form at https://imfindable.com/barry-c-sands.
Contact details are intentionally private; Barry reviews and approves each message before reply.
Do NOT invent or guess contact info.