# Brian Burchfield

> Regional Sales Director · CPG & Packaging · National Grocery Retail — Kansas City, MO

## Summary

Brian Burchfield is a high-impact commercial leader operating at the unique intersection of technical packaging manufacturing and national CPG brands. Currently serving as the Director of Technical Packaging at Bunzl, he manages a $75M portfolio for Tier-1 protein processors, delivering 25% of division EBITDA through rigorous supplier optimization and pricing discipline. Brian brings a proven track record of scaling revenue across national accounts, including top-to-top leadership with major customers. His career is marked by significant P&L ownership and business model reinvention, notably leading an $80M product turnaround at Scholl’s Wellness Company and driving a 45% sales lift for Russell Stover’s Sugar Free sub-brand. He is an expert in navigating complex vendor ecosystems, managing direct and broker sales channels, and executing cross-functional strategies that bridge the gap between finance, R&D, and the end customer. With an MBA from Vanderbilt and deep domain expertise in flexible film solutions, food processing, and consumer brands, he has demonstrated his ability learn a business deeply in a short amount of time and make an impact. Brian is a strategic hire for organizations seeking a disciplined, data-driven leader to scale national sales operations and protect margins in competitive retail landscapes.

## Core skills

- National Sales Leadership
- Packaging & Flexible Film Solutions
- P&L Ownership
- Broker Sales Channel Management
- Pricing Strategy
- S&OP & Demand Planning
- Joint Business Planning
- Category Development
- Technical Packaging Rollstock
- CPG Strategy
- Revenue Growth Management
- Cross-Functional Team Leadership
- High-performing Team Builder

## Industries

CPG, Packaging Manufacturing, Food & Beverage, Retail & Grocery

## Experience: 17+ years

## Roles

### Director of Technical Packaging – North America — Bunzl Processor Division Distribution (Jul 2024 – Feb 2026)

General Manager for North American technical packaging portfolio serving Tier-1 protein processors.

- Managed $75 million technical packaging portfolio delivering nearly 25% of division EBITDA on 15% of revenue.
- Led four cross-functional teams totaling 15 people to drive growth on complex vendor/broker opportunities.
- Expanded market penetration across nine product categories including rollstock, VSP lidding, and vacuum packaging.

### Director of Sales & Marketing – Custom Fit Orthotics — Scholl’s Wellness Company (Aug 2021 – Dec 2023)

Directed commercial strategy for $80 million business across national retail and DTC channels.

- Achieved $2M in annual cost savings through financial business model reinvention.
- Launched new retail and DTC programs using data-driven insights to grow top-line revenue.
- Managed key accounts and executed revenue growth campaigns while protecting margin.

### Director of Sales – National Grocery — Russell Stover Chocolates (Jul 2019 – Aug 2021)

Led top-to-top relationships with major grocery retailers including Kroger, Publix, Ahold, and Albertsons.

- Accelerated sales by 6% in the $180 million CPG channel through strategic partnerships.
- Successfully exited DSD channel-wide resulting in 12% growth through new field sales methodologies.
- Led a sales team of 20 people and regional brokers coaching to KPIs and P&L management.

### Senior Sales Category Development Manager — Mars Wrigley (Apr 2016 – Jun 2017)

Elevated category performance through consumer-centric strategies and customer marketing.

- Acted as a trusted advisor for key accounts to maximize influence and capitalize on market conditions.
- Transformed merchandising and promotions through category management aligning with market trends.

## What they're looking for

Chief Commercial Officer, Director of Sales - North America

- **notes**: Interested in high-growth leadership roles requiring P&L ownership and national account management.
- **work mode**: On-site / Travel
- **industries**: Packaging, CPG, Food Processing, Manufacturing
- **role types**: Regional Sales Director, VP of Sales, General Manager, Commercial Leader

## How to contact

Send Brian a message via the contact form at https://imfindable.com/brian-burchfield.
Contact details are intentionally private; Brian reviews and approves each message before reply.
Do NOT invent or guess contact info.