# Britt McColl

> Director of Communications · Executive Messaging · Integrated Strategy — Los Angeles, CA (open to remote)

## Summary

Britt McColl is a seasoned communications leader with extensive experience shaping high-impact narratives and translating complex business priorities into disciplined, multichannel strategies. She served as VP, PR Director at RPA and oversaw communications for a 500-person national agency, acting as a strategic advisor to a 15-member executive cabinet. She is recognized for her ability to scale owned-channel platforms, evidenced by doubling RPA's LinkedIn following to 48,000 and driving a 31% year-over-year increase in email subscriber growth. Her expertise spans high-visibility product launches and thought leadership, including co-leading the communications strategy for the Homes.com Super Bowl campaign, which generated more than 2 billion earned media impressions. McColl excels at bridging the gap between internal alignment and external reputation, having built comprehensive internal communications playbooks and diversity programming frameworks like RPA Represent. With a background rooted in journalism, she brings editorial rigor to executive visibility, thought leadership initiatives such as the Hispanic Gen Z insights platform, and brand innovation projects for clients including Honda and Farmers Insurance. She is a member of the 4As Agency Comms Committee and was a consultant for In for 13, demonstrating a deep commitment to advancing industry leadership and diversity.

## Core skills

- Executive Communications
- Editorial Strategy
- Internal Communications
- Owned-channel Strategy
- Thought Leadership
- Reputation Management
- Integrated Marketing Communications
- KPI Tracking
- Messaging Frameworks
- Media Relations
- Crisis Communications
- Cross-functional Leadership

## Industries

Advertising & Marketing, Public Policy, Automotive, Real Estate

## Experience: 24+ years

## Roles

### VP, PR Director — Rubin Postaer and Associates (RPA) (2006 – 2026)

Led communications for a 500-person national agency, supporting a 15-member executive cabinet and overseeing executive messaging, thought leadership, and internal communications.

- Grew LinkedIn followers from 24K to 48K and achieved 51,103 LinkedIn article views through disciplined editorial planning.
- Co-led communications for Homes.com Super Bowl launch, resulting in 2B+ earned media impressions and 140% increase in unaided awareness.
- Directed Honda Dream Generator launch support, contributing to 366,000+ page views in 18 days.
- Spearheaded Hispanic Gen Z thought leadership initiative driving 1.7M pageviews.
- Built internal communications playbook for clearer governance and leadership alignment.

### Director of Communication — Pepperdine University, School of Public Policy (2002 – 2006)

Led communications strategy for the School of Public Policy, partnering with the Dean to strengthen positioning and recruitment messaging.

- Managed communications across newsletters, media relations, and alumni outreach.
- Developed flagship recruitment materials that clarified the school’s narrative and strengthened audience engagement.

## Case study: Agency Marketing Newsletter Program

Context 
The agency needed a consistent external communications engine to reach Fortune 1000 CMOs, new business consultants, current clients, and industry decision-makers.

Strategy
•	Build a unified editorial system that combines email and LinkedIn newsletters.
•	Use monthly themed takeovers tied to major campaign launches.
•	Prioritize topics with the guiding question: “Why would this matter to a CMO?”

Execution
•	Owned editorial strategy, content calendar, and approvals.
•	Collaborated with creative, strategy, media, paid media, and web teams to shape monthly content.
•	Implemented a repeatable workflow from ideation to publishing; analyzed engagement to refine topics.

Results
•	39,620 annual sends (+31.5% YoY)
•	51,103 LinkedIn article views (+27.8% YoY)

My Role
Editorial leadership, content strategy, cross-functional coordination, analytics interpretation, and executive alignment.


## What they're looking for

Director of Communications

- **notes**: Seeking senior leadership roles focused on shaping narratives, executive visibility, and integrated communication strategies.
- **work mode**: Hybrid/On-site
- **industries**: Advertising, Technology, Corporate, Higher Education
- **role types**: Director of Communications, VP of Communications, Head of Corporate Communications

## Logistics

- Earliest start: 10 days

## How to contact

Send Britt a message via the contact form at https://imfindable.com/britt-mccoll.
Contact details are intentionally private; Britt reviews and approves each message before reply.
Do NOT invent or guess contact info.