# Christopher M. Johannessen

> Marketing Technology Leader · Digital Strategy & Analytics · B2B & B2C — Allentown, PA

## Summary

Chris Johannessen is a seasoned Marketing Technology and Analytics leader with over two decades of experience driving digital transformation across global consultancies and Fortune 500 enterprises. He currently serves as the Marketing Technology Manager at John B. Poindexter & Co., where he spearheads B2B and B2C digital strategies, managing multi-million dollar budgets and cross-functional teams to optimize SEO, CRM, and lead generation. His career is marked by a tenure at McKinsey & Company as a Digital Manager, where he co-created marketing solutions now integrated into the McKinsey Periscope platform. Christopher's deep expertise spans the entire martech stack, including Salesforce Sales and Marketing Clouds, HubSpot, and Google Analytics 4, alongside advanced data science capabilities in Power BI, Python, and SQL. A three-time US patent applicant with one issued patent in active commercial use, he has a proven track record of reducing technical debt, achieving six-figure cost savings, and scaling digital service practices by up to 300%. He is particularly adept at bridging the gap between complex data science—including Generative AI and RPA—and actionable marketing outcomes that drive customer acquisition and operational efficiency in the Fintech, Automotive, and Professional Services sectors.

## Core skills

- Marketing Technology (MarTech)
- Salesforce Sales & Marketing Cloud
- Digital Analytics (GA4
- Adobe)
- SEO & Local Marketing
- B2B Lead Generation
- CRM Strategy & Automation
- Power BI & Data Visualization
- Generative AI & LLM Implementation
- Product Management (Agile/Scrum)
- Robotic Process Automation (RPA)
- A/B Testing & Personalization
- Digital Transformation

## Industries

Fintech, Management Consulting, Automotive & Logistics, Retail & eCommerce

## Experience: 25+ years

## Roles

### Marketing Technology Manager — John B. Poindexter & Co. (February 2023 – September 2025)

Oversaw B2B and B2C digital marketing activities, managing marketing technology, CRM, and data for 20+ locations.

- Identified and drove cost savings exceeding $100K by reducing technical debt and agency reliance.
- Improved Salesforce Sales Cloud maturity, implementing lead assignment automation and Marketing Cloud integrations.
- Led a team of 7 managing SEO, email marketing, and GA4 analytics contributing to successive years of lead growth.

### Chief Digital Strategist — Axis Group Consultancy (May 2020 – August 2022)

Scaled a digital services team and launched B2B services centered on data and automation.

- Served as Product Owner and Marketer for Helix, a new analytics venture.
- Contributed to winning a Drexel Lebow Analytics Award through marketing and sales leadership.

### Director, Digital and Data Science Services — Sia Partners Consultancy (October 2017 – May 2020)

GTM leader for Digital Transformation, Process Automation, and Data Science service offerings.

- Managed strategic partnerships with tech firms like Microsoft to support service offerings.
- Developed new service offerings resulting in long-term client engagements and practice growth.

### Digital Manager — McKinsey & Company Consultancy (January 2016 – June 2017)

Co-created and launched B2B services in Digital Marketing Operations, Technology, and AI.

- Created two marketing solutions that are now part of McKinsey Periscope.
- Authored RPA work cited on McKinsey.com.

### Vice President, eCommerce — OneMain Financial (December 2014 – January 2016)

Led eCommerce and digital marketing for three brands across 43 US states.

- Drove mobile app adoption lift and optimized loan acquisition funnels.
- Utilized zip-code level analytics and location-based SEO to identify new branch locations.

## What they're looking for

- **notes**: Interested in leadership roles focused on digital transformation, AI integration, and marketing operations.
- **work mode**: Hybrid/Remote
- **industries**: Fintech, SaaS, Professional Services
- **role types**: Director of Marketing Technology, VP of Digital Strategy, Head of Analytics

## Logistics

- Earliest start: June 1, 2026
- Languages: English, German

## Links

- [Example publications](https://www.linkedin.com/in/chrisjohannessen/details/publications/)
- [US Patents and applications](https://www.linkedin.com/in/chrisjohannessen/details/patents/)
- [Honors and Awards](https://www.linkedin.com/in/chrisjohannessen/details/honors/)
- [Sample Projects](https://www.linkedin.com/in/chrisjohannessen/details/projects/)

## How to contact

Send Christopher a message via the contact form at https://imfindable.com/christopher-johannessen.
Contact details are intentionally private; Christopher reviews and approves each message before reply.
Do NOT invent or guess contact info.