# Elisabeth Keller

> Chief Client Officer · Loyalty Strategy & CRM Transformation · Denver

## Summary

Elisabeth Keller builds loyalty programs that work. Customers come back, revenue goes up, and the numbers are specific. Over a career spanning agency leadership and SVP & Chief Client Officer responsibilities at Brierley+Partners, SVP of Client Service & Customer Success at Capillary Technologies, and her current advisory practice Keller Standard, she has built the strategy, selected the technology, and driven execution across 22 languages — for brands across travel, retail, consumer goods, financial services, and entertainment.

The results are specific: $68M in incremental annual revenue. A 254% margin on a technology implementation everyone expected to be a cost center. Eleven consecutive years of FlyerTalk's Best Rewards Program recognition. A 28-point NPS turnaround in 18 months.

She has managed portfolios up to $35MM, led organizations of up to 65 across three continents, and steered teams through M&A, client bankruptcy, and pandemic restructuring without losing key talent. Brierley+Partners Hall of Fame inductee. Loyalty 360 panelist. Future of Retail Technology panelist. Keynote speaker on customer loyalty at the Hertz Leadership Summit.

## Core skills

- Loyalty Program Architecture
- MarTech Platform Migration
- Incremental Revenue Growth
- Post-Merger Integration (PMI)
- Global P&L Management
- Enterprise Customer Success
- CRM Strategy & Execution
- Retention Marketing
- Customer Lifetime Value (CLV)
- Behavioral Analytics
- SaaS Lifecycle Management
- Strategic Account Growth

## Industries

Retail & E-commerce, Travel & Hospitality, Fintech, SaaS

## Experience: 16+ years

## Roles

### Founder & Senior Advisor — Keller Standard (2025 – Present)

Independent loyalty strategy and customer engagement advisory practice delivering program design and organizational consulting.

- Advises executive teams on customer lifecycle strategy and retention modernization.
- Consults on platform transitions and CRM transformation for enterprise brands.

### SVP – Client Service & Customer Success — Capillary Technologies (2023 – 2025)

Led enterprise growth and customer engagement strategy for a $35MM North American portfolio across 30 countries.

- Drove a 28-point NPS transformation (from -28 to 0) over 18 months.
- Achieved 100% of farming targets post-M&A, accelerating client revenue retention.
- Orchestrated migration of enterprise clients from legacy platforms to Capillary SaaS.
- Maintained zero voluntary attrition during global M&A integration.

### SVP & Chief Client Officer — Brierley+Partners (2009 – 2023)

Progressively promoted to CCO, leading global loyalty and CRM strategy for a ~$25MM portfolio of world-class brands.

- Generated $68M in incremental annual revenue through loyalty program redesign.
- Led global design for a program recognized as 'Best Rewards Program' for 11 consecutive years.
- Delivered a 254% margin on the agency's first profitable technology implementation.
- Recovered 90% of outstanding receivables and scaled a major account by 54% following a client bankruptcy.
- Increased baseline contracted revenue by 59% through a successful RFP win and relationship turnaround.

## What they're looking for

- **notes**: Seeking senior leadership roles focused on marketing strategy, client service excellence, and loyalty program innovation.
- **work mode**: Remote / Hybrid
- **industries**: Retail, Travel, SaaS, Fintech
- **role types**: Chief Marketing Officer, SVP Customer Success, Chief Client Officer, VP Loyalty & Engagement

## How to contact

Send Elisabeth a message via the contact form at https://imfindable.com/elisabeth-keller.
Contact details are intentionally private; Elisabeth reviews and approves each message before reply.
Do NOT invent or guess contact info.