# Gary Friedman

> Chief Marketing Officer · Growth & Performance Marketing · Fintech & Insurtech — Highlands Ranch, CO

## Summary

Gary Friedman is a high-impact Chief Marketing Officer and Growth Leader with over two decades of experience scaling revenue systems across B2C and B2B regulated industries, including fintech, insurtech, and SaaS. A specialist in end-to-end growth architecture, he has a proven track record of building high-performing engines that translate early demand into 8-figure annual revenue. Friedman excels at managing 7-figure monthly ad spends while maintaining net profit margins of 25–40%, consistently outperforming industry benchmarks through rigorous data-driven optimization. His expertise lies at the intersection of performance marketing and emerging technology; he was an early adopter of AI-driven bidding strategies with Google and currently leverages LLMs and automation to enhance CAC efficiency and LTV expansion. Throughout his career at companies like FutureProof, Moss Corporation, and Swarovski, he has secured multimillion-dollar partnerships with industry giants such as Progressive, GEICO, and Liberty Mutual. Friedman is a hands-on operator who bridges the gap between high-level strategy and technical execution, making him an ideal hire for venture-backed or established firms seeking a leader to institutionalize scalable, profitable, and AI-enhanced revenue growth.

## Core skills

- Performance Marketing
- AI-Driven Targeting
- Conversion Architecture
- Full-Funnel Acquisition
- LTV/CAC Optimization
- B2B SaaS Pricing
- Insurtech Infrastructure
- Paid Media Strategy
- Workflow Automation
- Predictive Bidding
- Strategic Partnerships
- Go-To-Market Strategy

## Industries

Fintech, Insurance, SaaS, Digital Platforms

## Experience: 24+ years

## Roles

### Founder & Chief Marketing Officer — Transformerly (formerly Transform Revenue) (September 2022 – Present)

Builds and scales consumer growth and revenue systems for venture-backed and early-stage companies.

- Designed full-funnel acquisition systems improving performance by 20–40% against benchmarks.
- Leveraged AI-driven targeting and bidding frameworks to improve acquisition efficiency.
- Led DestinAI, an AI-driven consumer acquisition platform for high-intent demand generation.

### Chief Marketing Officer — FutureProof Technologies (August 2024 – April 2025)

Owned full-funnel marketing for a Series A climate-resilient insurtech platform.

- Achieved form performance 24% above competitive benchmarks.
- Built tracking and attribution systems for visibility into ROAS and LTV.
- Implemented AI-driven insights to improve targeting and pricing alignment.

### Chief Growth & Marketing Officer — Moss Corporation (June 2017 – September 2022)

Led performance-driven consumer demand generation driving 8-figure annual revenue.

- Managed 7-figure monthly spend with 25–40% net profit margins.
- Selected by Google for early access to pre-public AI-driven bidding strategies.
- Closed multimillion-dollar partnerships with Progressive, Liberty Mutual, and Kissterra.

### Chief Marketing Officer — This or That Media (June 2011 – May 2017)

Led B2B and B2C marketing organizations managing a 12-person team.

- Scaled internal demand from zero to 100K monthly high-intent consumers.
- Supported M&A initiatives including the acquisition and rebrand of Hometown Quotes.
- Secured enterprise relationships with GEICO, EverQuote, and QuinStreet.

### Co-Founder and Chief Marketing Officer — Evolve Marketing (January 2004 – June 2011)

Built digital marketing company from inception to $10M+ annual revenue in two years.

- Generated over three million high-intent consumers across multiple verticals.
- Negotiated $35M+ in strategic partnerships with LendingTree and Bankrate.
- Company assets were successfully acquired in 2011.

## What they're looking for

- **notes**: Seeking executive leadership roles focused on scaling revenue through performance marketing and AI-driven systems.
- **work mode**: Remote/Hybrid
- **industries**: Fintech, Insurtech, SaaS
- **role types**: Chief Marketing Officer, Chief Growth Officer, Chief Executive Officer

## How to contact

Send Gary a message via the contact form at https://imfindable.com/gary-friedman.
Contact details are intentionally private; Gary reviews and approves each message before reply.
Do NOT invent or guess contact info.