# Julie Sullivan

> VP of Marketing · Growth & Brand Transformation · EdTech & Healthcare — Wrentham, MA

## Summary

I am a high-velocity marketing executive who specializes in turning complex market challenges into scalable revenue engines. Throughout my leadership at Bright Horizons, Breezeline, and CVS Health, I have mastered the art of full-funnel orchestration, bridging the gap between high-level brand identity and aggressive demand generation. My approach is defined by a relentless focus on unit economics and customer lifetime value; I have successfully reduced CPA by 28% while simultaneously increasing marketing-attributed sales from 30% to 52% for a top 10 US telecom provider. 

I thrive at the intersection of data and human psychology, leveraging AI-driven growth strategies to influence multi-million dollar pipelines—most recently driving $7.2M in B2B revenue and achieving 23% YoY MQL growth in the EdTech space. Beyond the metrics, I am a culture-builder who believes that high-performing teams are the ultimate competitive advantage. My leadership style, which earned a peak eNPS of 72, prioritizes radical accountability and cross-functional transparency. If you are looking for a strategic partner to the C-suite who can navigate D2C, B2B, and B2B2C landscapes to deliver durable growth and 25% YoY digital sales lifts, I am the leader you need to scale your organization.

## Core skills

- Full-Funnel Growth Orchestration
- B2B2C Market Positioning
- AI-Driven Demand Generation
- Unit Economics Optimization (LTV/CAC)
- Omni-channel Digital Transformation
- Large-scale Brand Rejuvenation
- Predictive Data Analytics
- High-Performance Team Leadership
- SEO/SEM Scalability
- Retention & Loyalty Strategy
- Marketing Operations (MarTech)
- Executive Stakeholder Management

## Industries

EdTech, Healthcare, Telecommunications, Consumer Services

## Experience: 16+ years

## Roles

### VP, Marketing, EdAdvisory — Bright Horizons (06/2023 – Current)

Leading marketing discipline for EdAssist and College Coach growth segments, focusing on revenue and differentiation.

- Influenced $7.2M in pipeline revenue by launching a dedicated B2B marketing discipline.
- Achieved 23% YoY growth in MQLs via multi-channel campaigns and SEO optimization.
- Delivered 17% YoY increase in overage revenue through omni-channel engagement.
- Improved lead-to-customer conversion by 20% for College Coach segment.

### VP, Marketing — Breezeline (09/2018 – 01/2023)

Senior leadership member for a top 10 US telecom company overseeing brand, digital, and acquisition marketing.

- Led comprehensive rebrand achieving 28% awareness lift in 3 months.
- Increased marketing-driven sales from 30% to 52% through digital optimization.
- Boosted online sales by 25% YoY and launched mobile app with 66K downloads.
- Achieved an eNPS of 72, the highest on the leadership team.

### Sr. Director, Pharmacy & Healthcare Marketing — CVS Health (06/2016 – 06/2018)

Built and executed digital marketing strategy focused on pharmacy acquisition and retention.

- Reduced CPA by 28% through full-funnel flu/immunization campaigns.
- Delivered 2.75M+ online interactions via digital adoption strategies.
- Expanded pharmacy customer base through new engagement methodologies.

### Director, Strategic Marketing — Blue Cross Blue Shield of MA (01/2011 – 05/2016)

Defined strategic vision for consumer-centric healthcare and brand contemporization.

- Launched telemedicine to 1.3M members, driving utilization and awareness.
- Earned Innovation Award for omni-channel Medicare marketing strategy.
- Increased social media engagement by 240% on Facebook.

## What they're looking for

- **notes**: Seeking executive leadership roles focused on driving durable growth and building high-performing marketing organizations.
- **work mode**: Hybrid/On-site
- **industries**: Technology, Education, Healthcare, Consumer Services
- **role types**: Vice President Marketing, SVP Marketing, CMO

## How to contact

Send Julie a message via the contact form at https://imfindable.com/julie-sullivan.
Contact details are intentionally private; Julie reviews and approves each message before reply.
Do NOT invent or guess contact info.