# Kaitlin F. O’Brien

> Marketing Director · CPG & Personal Health · Greenwich, CT — Greenwich, CT

## Summary

I am a strategic marketing leader with over 15 years of experience driving high-stakes brand growth and innovation across the CPG and personal care sectors. Throughout my career at global powerhouses like Philips, Pfizer, and Prestige Consumer Healthcare, I have consistently managed P&Ls exceeding $700M and delivered nine-figure revenue growth. I specialize in transforming complex consumer insights into market-winning products, having successfully launched over 25 innovations and integrated major multi-brand acquisitions. 

I pride myself on my ability to blend data-driven rigor with creative storytelling. Whether it was over-delivering the Philips Sonicare financial plan by $100M+ or scaling a Canadian portfolio at a 5% CAGR, my focus is always on margin improvement and omnichannel excellence. I am particularly adept at navigating regulated categories and leveraging AI-driven research to stay ahead of digital shelf trends. I don’t just manage brands; I build high-performing teams and scalable marketing capabilities that thrive in dynamic, multi-channel environments. If you are looking for a leader who can bridge the gap between financial stewardship and breakthrough consumer engagement, I bring the proven track record to deliver results.

## Core skills

- P&L Management
- Omnichannel Strategy
- Innovation Pipeline Development
- Consumer Insights & Segmentation
- Acquisition Integration
- Digital Shelf Optimization
- Pricing Strategy
- S&OP Process
- Performance Marketing
- Shopper Marketing
- AI-driven Market Research
- Category Leadership

## Industries

Consumer Packaged Goods (CPG), Personal Care, Healthcare & Oral Care, Pharmaceuticals

## Experience: 17+ years

## Roles

### Category Director, Personal Care — Nice-Pak Products, Inc. (10/2023 – 10/2025)

Led category management, shopper marketing, and business strategy for a $100MM+ personal care wipes business.

- Driving 5% growth in 2024 and projected 12% growth for 2025.
- Leveraged AI-driven insights to optimize private label offerings for Walmart, Target, Costco, and Amazon.
- Served as Executive Board member of the Responsible Flushing Alliance.

### Marketing Director, Oral Healthcare — Philips Personal Health (06/2022 – 08/2023)

Led US marketing, digital strategy, and innovation for the $700M+ Philips Sonicare brand.

- Contributed to over-delivering the 2022 financial plan by $100M+.
- Implemented a 2023 pricing strategy that drove 1.8pts of margin improvement.
- Directed integrated omnichannel campaigns and long-term strategic financial planning.

### Marketing Director, Canada — Prestige Consumer Healthcare (04/2018 – 09/2021)

Managed marketing, category management, and innovation for a Canadian portfolio of 25+ brands.

- Achieved a 5% CAGR over a 5-year tenure.
- Led the integration of 4 business acquisitions comprising 10+ new brands.
- Launched over 25 new products and improved Gaviscon gross margin by 5pts.

### Product Manager, Centrum Flavor Burst — Pfizer Consumer Healthcare (08/2012 – 03/2014)

Led the launch and marketing execution for a new line of multivitamin chews.

- Delivered $20M+ in annual revenue through a successful national launch.
- Over-delivered gross sales targets by 10% in 2012 and 32% in 2013.
- Developed an $8MM incremental innovation pipeline for children's multivitamins.

## What they're looking for

- **notes**: Seeking senior leadership roles focused on brand growth, innovation, and P&L accountability.
- **work mode**: Hybrid / On-site
- **industries**: CPG, Health & Wellness, Personal Care
- **role types**: Director of Marketing, Senior Director of Marketing, VP of Marketing

## How to contact

Send Kaitlin a message via the contact form at https://imfindable.com/kaitlin-f-obrien.
Contact details are intentionally private; Kaitlin reviews and approves each message before reply.
Do NOT invent or guess contact info.