# Kayla Shawley

> Lifecycle Marketing & CRM Operations · Philadelphia — Philadelphia, PA

## Summary

I don't just build emails; I architect scalable systems. At Airbnb, I shipped 20+ campaigns weekly across Iterable and SFMC, managing the technical overhead for global deployments. At Penn National Gaming, I owned a 20M+ subscriber list, maintaining a 30% open rate despite the friction of gaming regulations. I replaced manual drudgery with custom Airtable workflows that boosted velocity by 30%, turning a decade of CRM operations into a repeatable, automated engine for high-stakes environments.

## Core skills

- Salesforce Marketing Cloud
- Iterable
- Lifecycle Marketing
- CRM Operations
- HTML/CSS for Email
- Segmentation Logic
- A/B Testing
- Dynamic Content
- Journey Mapping
- Compliance & Regulatory Affairs
- Airtable Automation
- Marketing Automation
- Multi-channel (SMS/Push/Email)

## Industries

Fintech, Travel & Hospitality, Gaming & Entertainment, Financial Services

## Experience: 10+ years

## Roles

### Campaign Developer & Lifecycle Marketing Manager — Airbnb (Aug 2021 – Present)

Lead end-to-end campaign execution across email, SMS, push, and in-app channels for a global travel leader.

- Built and deployed 20+ campaigns per week in Iterable with complex personalization and dynamic content.
- Created an Airtable-based operations system that improved launch velocity by 30%.
- Managed campaign journeys and A/B testing for continuous optimization.
- Ensured 100% compliance with global regulatory standards in partnership with legal teams.

### Director of Digital Marketing — Keys to the Castle Travel (Jun 2020 – Present)

Oversee digital strategy and independent execution for a travel-focused subscriber base.

- Maintain a 50% open rate for a 7,000-subscriber list through targeted segmentation.
- Manage all template maintenance and UTM configuration independently.

### Founder & Campaign Execution Consultant — Shawley Marketing (May 2020 – Aug 2021)

Provided technical marketing automation and CRM consulting for diverse B2B and B2C clients.

- Led Marketo onboarding and platform configuration for B2B clients.
- Developed 50+ reusable templates, accelerating client execution speed by 30%.

### Email Marketing Administrator — Penn National Gaming (Apr 2019 – Apr 2020)

Managed high-volume email operations for a multi-location gaming enterprise.

- Deployed 150–200 campaigns monthly to a 20M+ subscriber list via SFMC.
- Built an automated reporting system that saved 8 hours of manual work per week.
- Maintained a 30% average open rate across high-frequency sends.

## What they're looking for

- **notes**: Seeking remote opportunities to leverage 10+ years of technical campaign execution and lifecycle strategy experience.
- **work mode**: Remote
- **industries**: Tech, Fintech, Travel, SaaS
- **role types**: Marketing Manager, Lifecycle Marketing Manager, Marketing Operations Manager

## How to contact

Send Kayla a message via the contact form at https://imfindable.com/kayla-shawley.
Contact details are intentionally private; Kayla reviews and approves each message before reply.
Do NOT invent or guess contact info.