# Kisha Velazquez

> Content Marketing Manager | AI Powered Workflows⚡ | Scaling Growth Without Founder Burnout — New York, NY

## Summary

I’m a storyteller, content marketer, and career-pivoter who believes reinvention isn’t just possible, it’s powerful. Over the past 12 years, I’ve built my marketing career across financial services, tech startups, and entrepreneurship, leading content strategies that drive growth, spark community, and inspire change.

What excites me most is helping marginalized entrepreneurs and small business owners realize their goals, scale their businesses, and build financial freedom and generational wealth. 

My north star is A.C.E.:

🌟Authenticity – honoring my unique identity and encouraging others to do the same
🌟Community – creating safe, collaborative spaces to share ideas and resources
🌟Empowerment – elevating others to pursue success on their own terms

I don’t play small or safe. I create bold strategies, build meaningful communities, and deliver growth.

If you’re passionate about building inclusive growth, sparking new ideas, or reimagining what’s possible in marketing and entrepreneurship, let’s connect.

## Core skills

- AEO (Answer Engine Optimization)
- B2B SaaS Content Strategy
- Demand Generation
- Technical SEO
- Customer Case Studies
- Webinar Strategy & Execution
- Executive Thought Leadership
- BrightEdge AI
- Product Marketing Alignment
- Full-Funnel Content Mapping
- GA4 Attribution
- LLM-Optimized Content

## Industries

Fintech, HR Tech, Martech, B2B SaaS

## Experience: 10+ years

## Roles

### Lead Content Strategist & Founder — Content Honey (B2B SaaS Consultancy) (Feb 2023 – Present)

Building full-funnel content strategies for high-growth B2B SaaS founders mapped to the enterprise buyer journey.

- Lifted client organic impressions 51% in under 60 days by integrating SEO, AEO, and partner distribution.
- Produced search- and LLM-optimized content using BrightEdge AI and Claude-based workflows.
- Executed co-branded webinar with HubSpot and MKTG WMN titled 'Community Is the New Content Engine'.

### Website Content Manager — Fordham Law School (Sep 2023 – Mar 2026)

Owned website content strategy and information architecture for 1,600 pages in TerminalFour CMS.

- Restructured taxonomy and navigation for search visibility in partnership with 60+ faculty SMEs.
- Lifted engagement rate 19% and page views 41% within one month via scalable content templates.
- Launched 15+ integrated campaign hubs in a single quarter.

### Senior Content Marketing Manager — Compt (Sep 2022 – Jan 2023)

Led content initiatives for an HR Tech B2B SaaS platform focused on benefits and compliance.

- Generated 700+ MQLs in one quarter through a full-funnel customer storytelling campaign.
- Increased Trend Report ebook downloads 5,000% in one quarter.
- Launched 4 integrated webinar campaigns coordinating SMEs, design, and sales.

### Director of Content Marketing — Joonko (Dec 2021 – Jun 2022)

Led a content team of 6 (writers, designers, social media) for a Series A HR Tech startup.

- Built a 90-day editorial calendar and brand style guide in 3 weeks.
- Exceeded webinar registration targets by 41%.
- Improved production throughput by 30% through standardized editorial briefs.

### Content Marketing Manager — Ignite Spot (Mar 2020 – May 2021)

Managed content for a Fintech/Financial Services SaaS targeting SMB finance buyers.

- Scaled webinar registrations 486% in 3 months via partner promotion strategy.
- Influenced $15K of revenue through co-branded campaigns with Bill.com and Intuit QuickBooks.
- Grew contact database 67% in one quarter.

## What they're looking for

Content Marketing Manager

- **notes**: Seeking a role focused on website content strategy, SEO/AEO optimization, and demand generation within a high-growth B2B environment.
- **work mode**: Remote
- **industries**: B2B SaaS, Fintech, HR Tech
- **role types**: Content Marketing Manager, Senior Content Marketing Manager, Director of Content

## Links

- [Portfolio](https://www.kishavelazquez.com/)

## How to contact

Send Kisha a message via the contact form at https://imfindable.com/kisha-velazquez.
Contact details are intentionally private; Kisha reviews and approves each message before reply.
Do NOT invent or guess contact info.