# Marc Minardo

> Partner · Digital Communications Strategy · Crisis & Reputation Management — New York, NY

## Summary

Marc Minardo serves as a Partner at FGS Global, where he acts as a high-stakes advisor to CEOs and Boards navigating complex corporate and financial situations. He is the architect behind a 25-person digital and creative practice, specializing in data-driven reputation management and crisis response. Marc possesses a distinguished track record in high-profile mandates, including advising on Elon Musk’s Tesla compensation matters, Alibaba’s historic NYSE IPO, and Wyndham Hotels’ successful defense against a hostile takeover by Choice Hotels. His expertise spans the full spectrum of financial communications, from proxy contests for firms like ADP to complex M&A and activist defense. Marc excels at bridging the gap between traditional corporate governance and modern digital risks, leveraging emerging AI-driven communications tools and sophisticated data analytics to influence stakeholder sentiment. Previously, he drove digital transformation and revenue growth at Crain Communications, where he managed digital operations for Crain’s New York Business. He combines deep financial acumen with technical proficiency in ad technology and digital infrastructure, making him a critical asset for global enterprises facing intense public scrutiny or transformative corporate events. His work consistently focuses on risk-managed execution and the modernization of financial narratives for the digital age.

## Core skills

- Crisis Communications
- Reputation Management
- Proxy Contest Defense
- M&A Communications
- IPO Strategy
- Digital Stakeholder Engagement
- AI-Driven Communication Risk
- Executive Governance
- Financial Communications
- Activist Defense
- Data-Driven Creative Strategy
- Corporate Digital Transformation

## Industries

Strategic Communications, Financial Services, Media & Advertising, Corporate Governance

## Experience: 25+ years

## Roles

### Partner, Digital Communications Group — FGS Global (formerly Sard Verbinnen & Co) (April 2011 – Present)

Senior advisor to CEOs and boards on reputation, crisis, and high-stakes stakeholder situations.

- Founded and scaled a 25-person digital, social, and creative practice.
- Advised on Elon Musk's compensation at Tesla in 2024 and 2025.
- Led financial communications for Alibaba Group's NYSE IPO listing.
- Managed ADP's successful proxy fight against Pershing Square.
- Defended Wyndham Hotels against an attempted hostile takeover by Choice Hotels.
- Advised Spirit Airlines on its proposed merger with Frontier and unsolicited proposal from JetBlue.

### General Manager — Crain Communications – Crain’s New York Business (November 2003 – March 2011)

Managed and developed digital operations and revenue strategies for crainsnewyork.com.

- Led a digital sales team and developed new online revenue opportunities using ad technology.
- Established formal online budget processes focused on profitability milestones.
- Maintained relationships with major agencies including OMD, Digitas, and Mindshare.

### Interactive Producer — Crain Communications – Advertising Age (May 2002 – October 2003)

Produced online products including website/email development and video production for adage.com and adcritic.com.

### Sr. Technical Analyst / Web Developer — RealMedia (January 1999 – April 2002)

Technical Lead for clients using Open AdStream (OAS) ad serving technology.

## What they're looking for

- **notes**: Focused on high-stakes corporate advisory and the intersection of digital strategy and financial governance.
- **work mode**: Hybrid/On-site
- **industries**: Strategic Consulting, Private Equity, Global Enterprise
- **role types**: Senior Partner, Chief Communications Officer, Head of Digital Strategy

## How to contact

Send Marc a message via the contact form at https://imfindable.com/marc-minardo.
Contact details are intentionally private; Marc reviews and approves each message before reply.
Do NOT invent or guess contact info.