# Pete Van Schaack

> Head of Growth Marketing · AI Solutions Architect · B2B SaaS Expert — Washington, DC

## Summary

I am a growth-focused marketing leader and AI architect with a track record of driving massive revenue gains through the intersection of data-led storytelling and technical automation. Over my career, I have delivered over $18M in incremental revenue for Fortune 500 brands and scaled SQLs by 400% for high-growth SaaS organizations. My edge lies in my ability to bridge the gap between high-level brand strategy and the technical plumbing of modern martech stacks. I don't just plan campaigns; I architect the CRM, AI, and automation systems that power them. 

I have spent years navigating complex digital transformations for industry giants like Truist, Syngenta, and Cognizant, while also founding my own firms, Liquid CRM and Liquid AI Solutions. I specialize in removing friction from the buying journey, whether that's through deploying intelligent chatbots for manufacturers or launching $500K ARR SaaS products from scratch. If you are looking for a leader who can command a $10M budget, manage cross-functional dev teams, and leverage generative AI to 4x your YoY revenue, I have the hard proof of value creation to lead that charge. I thrive at the helm of GTM strategies where growth is the only acceptable outcome.

## In their own words

> Give me a blank whiteboard and a growth target. I'll have a strategy, a team, and traction before most have a deck.

## Core skills

- B2B Growth Marketing
- AI Solutions Architecture
- CRM & Marketing Automation
- Account-Based Marketing (ABM)
- Go-To-Market (GTM) Strategy
- Salesforce & HubSpot Integration
- SaaS Product Marketing
- Digital Transformation
- Lead Generation & Lifecycle Management
- Data-Led Storytelling
- UX/UI Conversion Optimization
- Sales Enablement

## Industries

Fintech, B2B SaaS, AI & Automation, Consulting, Manufacturing

## Experience: 18+ years

## Roles

### AI Solutions Architect | Founder — Liquid AI Solutions (01/2026 – Current)

Guiding executives through AI and automation transformation initiatives and building friction-reducing buying solutions.

- Built over a dozen AI applications including grantskynet.com and GovConSkyNet.com
- Developed Keel, a personal AI assistant
- Created intelligent chatbots and interactive website experiences for manufacturers

### Head of Growth Marketing | Founder — Liquid CRM Solutions (04/2023 – Current)

Leading digital transformations and multi-channel GTM strategies for measurable growth.

- Increased revenue 4x YoY through multi-channel GTM strategy
- Architected and deployed business/marketing automation and AI systems
- Led cross-functional teams to deliver growth in customer acquisition and retention

### Director of Growth Marketing — Waterfield Technologies (10/2022 – 03/2023)

Focused on CX SaaS positioning and lead generation scaling.

- Scaled sales qualified leads (SQLs) by 400% through segmented ABM campaigns
- Grew marketing team from 2 to 5 members and managed SDRs
- Created sales enablement solutions resulting in closing 20% more business

### Senior Marketing Consultant — Cognizant Digital Consulting (07/2021 – 09/2022)

Developed GTM product strategies and martech roadmaps for Fortune 1000 clients.

- Launched 'beon', a new SaaS product for the transportation industry
- Led two consulting teams awarded $500k contract extensions
- Designed new player insight solutions for Ubisoft

### Director of Growth Marketing — Mitkin Marketing (10/2018 – 06/2021)

Led customer acquisition for B2B SaaS clients and advised C-suite on brand strategy.

- Increased lead delivery by 158% for RazorSync SaaS
- Redesigned client website UX to improve lead conversion forms by 300%
- Integrated sales and marketing workflows for high-growth brands

## Case study: Truist, growth across managed functions: Insurance, Mortgage, and Checking

$14.5 million in growth across financial products from digital PPC and Display Campaigns.

## What they're looking for

VP or Marketing Growth Marketing Director

- **notes**: Seeking leadership roles focused on growth, digital transformation, and AI integration.
- **work mode**: Hybrid/Remote
- **industries**: SaaS, Fintech, AI, MarTech
- **role types**: Director of Marketing, VP of Marketing, Head of Growth

## Logistics

- Work authorization: US
- Earliest start: Two Weeks
- Languages: English

## Links

- [Founder of Liquid AI Solutions](Liquid-ai.solutions)
- [Founder](Liquid-crm.solutions)
- [](www.linkedin.com/in/vanschaack)

## How to contact

Send Pete a message via the contact form at https://imfindable.com/pete-van-schaack.
Contact details are intentionally private; Pete reviews and approves each message before reply.
Do NOT invent or guess contact info.