# Rougeau Consulting (Candidate)

> Digital Analytics Manager · SEO & Performance Marketing · DC/NYC — CT / NYC Metro / Boston Metro

## Summary

I am a senior digital marketing leader and technical SEO strategist with nearly two decades of experience driving growth for high-stakes organizations, including the Council on Foreign Relations, Accenture Federal Services, and National Public Radio. I specialize in bridging the gap between complex technical infrastructure and high-level business objectives. My approach is rooted in 'mixed-method analytics'—combining deep quantitative data from GA4 and SQL with qualitative UX insights like heatmaps and user session recordings to build a 360-degree view of the visitor journey. 

I have a proven track record of delivering massive scale results, such as driving a 150% YoY increase in web traffic through strategic SEO audits and achieving #1 SERP rankings for critical industry terms. Whether I am leading enterprise-level CMS migrations from Sitecore to AEM, architecting data warehouses for historical integrity, or managing cross-functional teams to launch global digital initiatives, I focus on measurable outcomes: lead generation, conversion rate optimization, and brand authority. I am particularly adept at future-proofing organic search presence for AI-powered answer engines (AEO/GEO) and establishing standardized KPI frameworks that align editorial, marketing, and executive leadership. I speak the language of developers, stakeholders, and donors alike to turn digital platforms into engines for revenue and mission-driven impact.

## Core skills

- AEO
- GEO
- Technical SEO & Schema Markup
- Google Analytics
- Adobe Analytics
- Conversion Rate Optimization (CRO)
- Mixed Method Analytics
- B2B SaaS & Lead Generation
- Adobe Experience Manager (AEM)
- SQL & ETL Data Archiving
- Information Architecture
- Search Engine Marketing (SEM)
- User Experience (UX) Research
- Stakeholder Management
- Agile/JIRA Project Management

## Industries

Legal Services, Nonprofit & Think Tanks, Public Media, Government Contracting, Higher Education

## Experience: 19+ years

## Roles

### Digital Analytics Manager — Council on Foreign Relations (2022 – 2024)

Led digital analytics and SEO strategy for a premier global think tank, focusing on data continuity and organic growth.

- Achieved #1 SERP ranking for 6 targeted keywords, driving a 31% uplift in organic traffic and 150% YoY growth in unique visitors.
- Spearheaded the migration from Universal Analytics to Google Analytics 4 for 3 brand domains.
- Archived 5 years of historical data to a cloud-based data warehouse using ETL and SQL with 100% data integrity.
- Established 7 key digital marketing KPIs, increasing conversion rates by 28% YoY.

### Consultant (Remote Contractor) — Aramark (2022 – 2022)

Managed enterprise-level CMS migration and SEO strategy for an e-commerce environment.

- Led migration from Sitecore to Adobe Experience Manager (AEM), managing all analytics tracking and technical SEO issues.
- Completed the project two weeks ahead of schedule while enhancing site performance metrics.
- Coached 16 users on AEM, Adobe Analytics, and SEO best practices.

### Senior Consultant – SEO & IA — Accenture Federal Services / U.S. Dept. of Education (2021 – 2021)

Subject matter expert for site architecture and SEO for studentaid.gov.

- Led SEO and Information Architecture efforts for 25K+ indexed pages, achieving first-page SERP rankings for 9 key terms.
- Developed and executed an enterprise-level SEO roadmap in partnership with US Dept. of Education stakeholders.

### Technical SEO Strategist — 829 Studios (2021 – 2022)

Managed technical SEO for 10 concurrent client accounts.

- Performed full technical SEO audits assessing site architecture, page speed, and schema markup.
- Implemented technical fixes directly in WordPress and Drupal back-ends.

### Digital Marketing Manager — McDermott Will & Emery (2019 – 2020)

Digital lead for an international AmLaw Global 50 law firm.

- Realized a 95% increase in Unique Page Views (UPVs) in a 4-week period.
- Earned recognition for digital excellence, ranking among the top ten AmLaw Global 50 law firm sites.
- Initiated a $25K branded search SEM campaign generating 570 highly qualified leads.

## What they're looking for

- **notes**: Seeking leadership roles where I can own the intersection of technical SEO, data analytics, and user experience to drive measurable business growth.
- **work mode**: Hybrid or Remote
- **industries**: Fintech, LegalTech, Professional Services, Media
- **role types**: Digital Marketing Manager, Director of Analytics, SEO Director, Performance Marketing Lead

## How to contact

Send Rougeau a message via the contact form at https://imfindable.com/rougeau-consulting-candidate.
Contact details are intentionally private; Rougeau reviews and approves each message before reply.
Do NOT invent or guess contact info.