# Sarah Aleksich

> Director of Product Marketing | Scaled GTM for 10+ AI Product Squads | Drove 58% ACV Growth through Strategic Reposition — Los Angeles, CA

## Summary

I’m a senior integrated marketing leader who bridges product strategy, brand narrative, and the full customer journey to drive growth. My career spans B2B SaaS, B2C tech, and agency environments, defined by cross-functional programs that move buyers from awareness to expansion and advocacy. Most recently, I built a product marketing function from the ground up, scaling the department to support 10 product squads and orchestrating over 65 high-impact launches. By fundamentally repositioning our platform, I drove a 58% increase in average ACV deal size, proving that sharp messaging is a direct revenue lever. I thrive in high-stakes environments, having spearheaded the go-to-market strategy for inaugural AI product suites that generated attributable pipeline. My approach combines the psychological insights of my UCLA background with a data-driven focus on the full customer lifecycle, maintaining a 98% monthly net retention rate. Whether I am launching hydrogen fuel cell vehicles for Toyota or scaling B2B SaaS platforms, I specialize in zero-to-one strategy, sales enablement, and cross-functional alignment. I help companies move beyond feature lists to create category-defining brands that dominate their market segment and deliver measurable growth.

## Core skills

- Zero-to-One GTM Strategy
- AI Product Commercialization
- ACV Expansion & Pricing
- Sales Enablement Architecture
- Category Creation
- Customer Lifecycle Retention
- Account-Based Marketing (ABM)
- Competitive Intelligence
- Brand Transformation
- Revenue Operations Alignment
- Multi-Channel Growth Programs
- Cross-functional Team Leadership

## Industries

B2B SaaS, Artificial Intelligence, Fintech, EdTech, Automotive

## Experience: 16+ years

## Roles

### Marketing Consultant — Freelance (2024 – Present)

Provide hands-on strategic counsel to client and nonprofit partners on brand strategy, go-to-market planning, and integrated campaign execution.

### Lead, Product Marketing Team — Popmenu (2021 – 2023)

Built and scaled the product marketing function from the ground up, managing a team of three and supporting a 10-squad product organization.

- Led 65+ product launches across marketing, online ordering, payment processors, POS integrations, and AI products.
- Drove brand repositioning resulting in a 58% increase to average website ACV deal size.
- Spearheaded GTM for the company's inaugural suite of AI products.
- Achieved 98% average monthly net retention and $800K in attributable pipeline through lifecycle programs.

### Senior Manager, Brand and Product Marketing — Altitude Learning (2019 – 2020)

Directed brand, product, and field marketing efforts for B2B SaaS platform and services.

- Led zero-to-one GTM strategy for a new B2C product.
- Established new unified brand voice and owned all digital channels.
- Managed digital agency and paid social/search strategies to meet quarterly revenue goals.
- Built multi-channel growth program to drive lead gen and revenue for international B2C partnership.

### Product and Brand Marketing Manager — Hobsons (2017 – 2018)

Built brand, messaging and web presence for a new-to-market SaaS product.

- Developed targeted ABM programs to convert prospects and grow revenue within existing accounts.
- Created sales enablement content to support sales team in communicating product value proposition and ROI.

### Account Supervisor — RAPP (2014 – 2016)

Led strategy and execution of large-scale customer lifecycle programs for Toyota and Scion with specialization in alternative fuel vehicles.

- Spearheaded GTM launches for the Mirai Hydrogen Fuel Cell Vehicle and Prius Family.
- Developed multi-channel BCRM programs for two all, new simultaneous vehicle launches.
- Managed experiential vehicle sustainment and Auto Show Program activations.

## What they're looking for

- **notes**: Seeking leadership roles focused on product-led growth and brand transformation.
- **work mode**: Remote / Hybrid (LA or SF)
- **industries**: SaaS, Fintech, AI, Consumer Tech
- **role types**: Senior Product Marketing Manager, Director of Product Marketing, Brand Marketing Director

## How to contact

Send Sarah a message via the contact form at https://imfindable.com/sarah-aleksich.
Contact details are intentionally private; Sarah reviews and approves each message before reply.
Do NOT invent or guess contact info.