# Todd Patrick Hayes

> Sales Director · Enterprise SaaS · Strategic Partnerships — Wilmette, IL

## Summary

Todd Hayes is a high-impact SaaS sales executive and strategic leader with over two decades of experience driving revenue growth across data science, marketing technology, and enterprise software. He possesses a distinguished track record of navigating complex sales cycles within highly regulated sectors, including government, pharmaceuticals, and telecommunications. Notably, Todd served as the top revenue producer for six consecutive years at Qualia, where he was instrumental in pivoting the company from transactional IO-based revenue to a high-margin SaaS recurring model, resulting in over 100% growth in recurring revenue within 14 months. His expertise spans the full sales lifecycle, from originating new logo opportunities for global blue-chip brands like P&G, GM, and Disney to managing large-scale public sector contracts for the State of Illinois and Obama for America 2012. A former IAB Salesperson of the Year, Todd excels at leading national teams and managing global platform sales for foundational software providers. He combines deep technical fluency in data science-powered workflows and ERP solutions with a consultative approach that consistently delivers 150% YoY revenue growth. His background in media negotiation and strategic planning at GroupM and PHD provides him with a unique perspective on the marketing technology ecosystem, making him a formidable asset for any organization scaling enterprise partnerships.

## Core skills

- Enterprise SaaS Sales
- Strategic Partnerships
- Recurring Revenue Growth
- Government Relations & Public Sector Sales
- Data Science Workflow Software
- ERP Solutions
- Complex Sales Negotiation
- Marketing Technology (MarTech)
- Cross-Device Technology
- Business Development Strategy
- Sales Team Management
- Consultative Selling

## Industries

Fintech, SaaS, Marketing & Advertising, Government, Travel & Tourism

## Experience: 22+ years

## Roles

### Sales Director, Head of Strategic Partnerships — Causal IQ (August 2024 – January 2026)

Led sales for all enterprise-level clients throughout the Midwest region.

- Managed relationships across all verticals with extensive closed revenue in tourism/travel.

### Senior Director, Client Strategy Lead — Prohaska Consulting (March 2022 – August 2024)

Led custom technology solution sales and consultation services across the US.

- Generated revenue from blue chip organizations within highly regulated industries including pharmaceuticals and telecom.

### Director, Global Platform Sales — Mediaocean (January 2019 – March 2022)

Led sales efforts across a suite of ERP SaaS solutions for the largest enterprise brands globally.

- Originated new logo opportunities for top global advertisers across Travel, Telecom, Automotive, and Pharmaceutical industries.
- Managed complex SaaS sales processes for foundational marketing software.

### Vice President, National Sales — Qualia (December 2011 – October 2018)

Promoted to lead sales efforts across all channels including Technology, Agency, and Brand.

- Successfully navigated company transition from IO-based transactional revenue to SaaS-based recurring revenue.
- Drove over 100% growth in recurring revenue and 74% increase in gross margin within 14 months.
- Individually delivered 34% of total company revenue between 2012-2015.
- Closed major deals with Obama for America 2012, P&G, GM, and Ford.

### Senior Account Executive — 24/7 Real Media (WPP) (November 2008 – December 2011)

Managed technology sales for top holding company agencies and brands.

- Generated over $6 million in annual revenue.
- Achieved 111% of 2010 sales goal and 150% YoY revenue growth.
- Won business from State of IL, State of MN, Bank of America, and Disney.

## What they're looking for

- **notes**: Focused on high-growth SaaS organizations requiring expertise in complex enterprise transitions and large-scale revenue generation.
- **work mode**: Hybrid / Remote
- **industries**: Enterprise Software, Data Analytics, MarTech
- **role types**: Vice President of Sales, Head of Strategic Partnerships, Sales Director

## How to contact

Send Todd a message via the contact form at https://imfindable.com/todd-patrick-hayes.
Contact details are intentionally private; Todd reviews and approves each message before reply.
Do NOT invent or guess contact info.