# Tracy Sestili

> Chief Marketing Officer · Enterprise SaaS · AI & Category Creation — Palm Springs, CA

_Last updated: 2026-09-27_

## Summary

Multi-time CMO. Two exits. RevOps DNA.

I've spent the last several years marketing AI products to enterprise buyers by translating technical depth into category-shaping narratives.

My core strengths are building integrated GTM engines that connect brand to bookings: demand gen, ABM, product marketing, developer and technical audience strategy, MarketingOps, SalesOps, and partnerships, all wired into one revenue function.

Where I've proven it:

Intellimize → Webflow (2024). As CMO and CRO, I led marketing and acquisition strategy. During my tenure, I tripled logo growth, doubled revenue, and positioned the company for a successful Webflow acquisition.

SparkPost → MessageBird (2020). As Global Head of Marketing / CMO, I led GTM across NA, Europe, and APAC. I built the SparkPost brand from the ground up and drove the developer-led and partnership motion that powered the exit.

Fountain. As VP of Marketing reporting to the CEO, I led GTM that supported a $180M Series C, also overseeing partnerships, pricing/packaging, and RevOps.

I have a RevOps background and am equally fluent in pipeline math as well as brand narrative. I've also scaled ABM and developer growth programs in both technical buyer messaging and executive storytelling. I thrive at companies where marketing is a category-defining function, not a lead factory.

I also write about the CMO-to-CRO transition and AI GTM at cmo2cro.substack.com.

Open to advisory and board roles in B2B SaaS, AI, MarTech, and developer/infrastructure platforms, and to conversations about fractional CMO/CRO opportunities where marketing operates as a category-shaping revenue function.

## Core skills

- Category Creation
- Enterprise GTM Strategy
- AI Market Positioning
- Product Marketing
- Revenue Operations (RevOps)
- Account-Based Marketing (ABM)
- Sales Enablement
- Brand Transformation
- Executive Storytelling
- Demand Generation
- Workforce Technology
- Post-Acquisition Integration

## Industries

Enterprise SaaS, Artificial Intelligence, Cloud Infrastructure, HR Tech, Hospitality Technology

## Experience: 24+ years

## Roles

### Fractional Chief Marketing Officer — Humanly.io (Aug 2026 – Present)

Leading enterprise-wide marketing strategy and operating model assessment to align organizational structure with H2 2026 revenue objectives.

- Developed integrated GTM strategy spanning demand gen, content, PR, and AI visibility.
- Established executive-level performance infrastructure including HubSpot/Notion reporting and KPI scorecards.
- Optimized MarTech stack and vendor spend to reallocate resources to high-impact growth priorities.

### Fractional Chief Marketing Officer — Intelity (Jun 2025 – May 2026)

Recruited to lead enterprise brand transformation and GTM modernization for a hospitality technology platform.

- Led company-wide positioning evolution to align AI capabilities with enterprise priorities.
- Built integrated marketing strategy connecting investment directly to pipeline outcomes.

### CMO & CRO — Intellimize (acquired by Webflow) (Jan 2022 – Apr 2024)

Led both marketing and revenue organizations during a critical growth stage leading to acquisition.

- Doubled average contract value (ACV) and tripled new logo acquisition.
- Repositioned the company around AI-powered website optimization.
- Unified brand, product marketing, demand gen, and SDR functions under a single revenue strategy.

### VP of Marketing — Fountain (May 2020 – Oct 2021)

Positioned Fountain as a category leader in frontline workforce automation.

- Drove 6x revenue growth
- Rebuilt the marketing department from near-zero to support N. America and EMEA GTM
- Defined enterprise value propositions that won against legacy incumbents

### VP of Growth to CMO — SparkPost (acquired by MessageBird) (Feb 2015 – May 2020)

Led evolution from infrastructure provider to strategic enterprise platform.

- Quadrupled cloud product revenue
- Built product marketing, ABM, and an enterprise demand engine from scratch.
- Supported a successful acquisition by MessageBird

## What they're looking for

- **notes**: Interested in high-growth companies requiring category creation, brand transformation, or GTM scaling.
- **work mode**: Remote
- **industries**: Enterprise SaaS, AI, Workforce Tech
- **role types**: Chief Marketing Officer, Fractional CMO, VP of Marketing

## How to contact

Send Tracy a message via the contact form at https://imfindable.com/tracy-sestili.
Contact details are intentionally private; Tracy reviews and approves each message before reply.
Do NOT invent or guess contact info.