Adam Boettiger

Summary

I am a Senior GTM and growth marketing operator with over 20 years of experience building the revenue systems that turn product-market fit into predictable pipeline. My career is defined by a blend of hands-on demand generation execution and high-level strategic leadership across B2B SaaS, enterprise software, and agency environments. I specialize in the 'shift'—helping companies move from activity-based marketing to pipeline-predictable revenue models. Most recently, as a CMO and GTM Advisor, I have focused on integrating AI-augmented marketing operations to drive efficiency, resulting in outcomes like a 127% increase in qualified pipeline and a 20% reduction in CAC. I have a deep technical background in HubSpot, Salesforce, and AI-driven analytics, which I use to architect full-funnel campaigns for complex, consultative sales environments like defense and aerospace. Beyond the boardroom, I am an Adjunct Instructor at Portland State University, where I teach graduate-level marketing strategy and AI-enabled GTM workflows. My background as a U.S. Army Veteran has instilled a disciplined, data-driven approach to leadership and problem-solving. Whether I am scaling a startup like HARO to acquisition or directing global search strategies for enterprise clients like HP and Microsoft, my focus remains on delivering measurable ARR growth through precise ICP refinement and systematic experimentation.

Expertise

Experience

• Founder & AI-Enabled GTM Strategist

  2025 – Present

  Firefall Technologies · Portland, OR

  Independent GTM advisory practice serving SaaS founders and marketing leaders navigating the shift to pipeline-predictable revenue systems.

  • Built and launched an AI-powered GTM diagnostic platform featuring a 52-factor scoring rubric.
  • Designed and taught practitioner-led graduate courses on GTM strategy and AI workflows at Portland State University.
  • Served as Capstone Advisor to graduate teams in the MS in Applied Data Science for Business program.

• Fractional CMO

  2024 – Present

  Confidential B2B SaaS AI Startup · Remote

  Strategic and tactical marketing leadership focusing on ABM and demand generation using AI agents and automation.

  • Drove a 127% increase in qualified pipeline by redesigning ABM targeting and refining ICP definitions.
  • Integrated AI-driven analytics to improve campaign precision and delivery of real-time performance insights.
  • Shortened lead-to-opportunity cycle times by realigning sales and marketing handoff processes.

• Chief Marketing Officer

  2021 – 2023

  Galorath Incorporated · Remote

  Led full-funnel GTM transformation for an enterprise software company serving defense and aerospace clients.

  • Increased ARR by 30% through demand generation redesign and conversion optimization.
  • Reduced customer acquisition costs (CAC) by 20% by reallocating channel investment and improving targeting.
  • Unified Sales, Product, and Customer Success teams around a cohesive enterprise ABM strategy.

• Senior Director of Search Marketing

  2018 – 2020

  Valor Media · Remote

  Directed global search strategies and remote teams to drive organic growth.

  • Placed 1,605 keywords on Google's first page with 235 in top-3 positions.
  • Managed global remote teams across the U.S., Pakistan, and Ukraine using analytics-driven KPI frameworks.

• Vice President of Marketing

  2008 – 2010

  HARO (Help a Reporter Out) · Remote

  Scaled startup from inception to acquisition.

  • Built media relationships with 30,000+ reporters and 100,000+ news sources.
  • Scaled the company from a four-person startup to a successful acquisition.

Education

• American Military University · Master of Business Administration (MBA), Marketing · 2024
• American Military University · Bachelor of Arts (BA), Marketing · N/A