Al Joseph Lemieux
Marketing Technology Leader · Web Strategy & CRM Automation · NH
Summary
I am a strategic Marketing Technology leader with over 15 years of experience bridging the gap between high-level digital strategy and technical execution. My expertise lies in architecting complex marketing ecosystems, having recently served as the Product Owner for a global Microsoft Dynamics 365 migration at NielsenIQ. I specialize in transforming fragmented digital footprints into cohesive, high-conversion engines by integrating AI-driven automation tools like Microsoft Copilot and Power Automate with robust CRM governance. I have a proven track record of managing large-scale website migrations, optimizing WordPress VIP environments, and leading agile development teams to deliver measurable growth, including a 20% increase in e-commerce sales and a 50% reduction in marketing overhead through platform consolidation. Beyond just managing tools, I am deeply technical, with a background in BFA Graphic Design and certifications in HubSpot and Litmus. I build responsive, WCAG-compliant email frameworks and dynamic customer journeys that consistently outperform industry benchmarks. Whether I’m streamlining lead nurture workflows in Salesforce Marketing Cloud or refining SEO taxonomy to boost organic visibility, my focus is always on data integrity and scalable performance. I thrive at the intersection of creative direction and marketing operations, ensuring that every touchpoint in the customer lifecycle is personalized, accessible, and aligned with enterprise revenue goals.
"I’m a marketing technology leader with over a decade of experience building high-performing digital campaigns and managing complex web and CRM ecosystems. Most recently, I led the migration to Microsoft Dynamics at NIQ, improved our automation and segmentation capabilities, and helped boost both event engagement and online sales through smarter workflows and better site structure. I love connecting the technical side of marketing—like CRM governance, automation, and email development—with the creative side to deliver cleaner user experiences and stronger performance. I’m always looking for ways to streamline processes, elevate brand consistency, and make teams more effective."
Expertise
Experience
Senior Manager Digital Marketing / Product Owner, Microsoft Dynamics
2021 – 2025
NielsenIQ · Chicago, IL (Remote)
Served as Product Owner for Microsoft Dynamics 365, overseeing the end-to-end setup, migration, and optimization of the Real-Time Marketing platform.
- Achieved 50% reduction in marketing budget by spearheading company-wide migration from Salesforce to Microsoft Dynamics.
- Boosted NIQ shop site sales by 20% through strategic framework enhancements and technical troubleshooting.
- Managed a team of developers in an agile environment overseeing WordPress VIP and MS Dynamics integrations.
- Integrated AI-driven tools (Copilot, Power Automate) to reduce campaign setup time and improve segmentation precision.
Senior Digital Producer / Senior Production Designer
2010 – 2021
Nielsen · Chicago, IL (Remote)
Designed and deployed high-performing HTML email campaigns and interactive landing pages in Salesforce Marketing Cloud.
- Boosted landing page visits 40% through the production of high-impact product explainer videos.
- Increased email open rates by 15% by adopting Pardot and optimizing branded email templates.
- Standardized digital production workflows to improve delivery speed and global brand consistency.
Education
- Massachusetts College of Art · BFA, Graphic Design
What I'm looking for
notes: Seeking a role focused on email marketing strategy, CRM optimization, and marketing technology leadership. work mode: Remote / Hybrid industries: Fintech, B2B SaaS, E-commerce, Consumer Insights role types: Email Marketing Specialist, Marketing Technology Manager, Marketing Operations Director
Compensation
USD 90,000–140,000
Logistics
- Work authorization
- US Citizen
- Earliest start
- June 1, 2026
- Languages
- English, French