Allegra Korver

Summary

I build marketing functions that actually work. My background is in turning marketing into a real revenue driver rather than a line item someone debates at budget time. That usually means getting the strategy and the infrastructure right at the same time: brand, attribution, tech stack, and the team culture to hold it all together. I've done it at companies going through mergers, hypergrowth, and everything in between. Right now I'm VP of Marketing at The Providence Groups, a multi-brand family office portfolio. I built the attribution system for PRS Global that surfaced $460K in qualified pipeline in a single quarter and cut the sales cycle by three months. I also rearchitected our martech stack around HubSpot and AI workflow automation — saving $65K annually and giving us a cleaner read on channel performance. Before this I scaled MQL growth 500% YoY at Bridgenext while managing the martech consolidation through a 2,500-person merger. I've also been on the brand side — a GTM launch I led hit 1.2M impressions in three weeks, and we grew service revenue 43% the same year. The number I'm probably most proud of: I inherited a team with 60% annual turnover and got it to zero. Numbers are easier to talk about than culture, but culture is usually why the numbers aren't working. I'm currently exploring marketing leadership opportunities. If you're building something that needs both sides of the brain, I'd love to talk.

Expertise

Experience

• Vice President of Marketing

  March 2024 – Present

  The Providence Groups (PRS Global & Level Wellness) · Nashville, TN

  Leading marketing functions for a private equity portfolio of brands, with emphasis on healthcare and wellness.

  • Generated $460K+ in qualified sales pipeline in a single quarter for PRS Global.
  • Shortened sales cycles by 3 months through closed-loop reporting and data-driven channel optimization.
  • Achieved 1.2M impressions and 36% MoM revenue growth for Level Wellness launch.
  • Scaled booked appointments by 144% and new lead pipeline by 289% in Q1 2026.

• Vice President of Marketing

  November 2022 – November 2023

  Bridgenext (Formerly Definition 6) · Nashville, TN

  Directed agency-wide marketing and demand generation systems.

  • Delivered 500% YoY MQL growth and an 81% increase in deal volume.
  • Oversaw MAP consolidation for a 2,500-employee merger on time and under budget.
  • Integrated AI-driven workflow automation resulting in $65K+ in annual savings.
  • Drove 28% YoY revenue growth through enterprise HubSpot integration.

• Director of Marketing

  August 2017 – October 2022

  Pyxl · Nashville, TN

  Led a team of 13 reports and a book of 15+ clients

  • Increased monthly profit by 1,300% by restructuring paid advertising services.
  • Reduced department turnover from 60% to zero through culture and onboarding systems.
  • Delivered +110% purchase growth for e-commerce clients in Q2 2022.
  • Launched TikTok ads and UGC creator services to drive 3% MoM SQL growth.

Education

• Appalachian State University · B.S., Marketing & Business Management · 2015