What industries has Amrita worked in?

Amrita has experience in CPG, Retail, Health & Wellness.

How can I contact Amrita?

Send a message through Amrita's profile at imfindable.com/amrita-dutta-gupta-mba. Contact details stay private; Amrita reviews and approves each message before responding.

Amrita Dutta-Gupta, MBA

Q: Who is Amrita Dutta-Gupta, MBA?

Amrita Dutta-Gupta, MBA — Global Brand & Marketing Executive · CPG & Multi-Location Retail · Philadelphia, based in Washington, DC. Amrita Dutta-Gupta is a high-impact marketing executive with over 15 years of experience driving brand transformation and commercial growth for iconic CPG and retail organizations. She excels at bridging the gap between creative vision and enterprise-level commercial outcomes, having led global brand architectures for portfolios exceeding $500M. Amrita currently serves as a strategic advisor to fo

Q: What is Amrita skilled at?

Amrita's core areas of expertise include Global Brand Strategy, Enterprise Brand Architecture, Integrated Marketing Ecosystems, Portfolio Penetration Growth, Retail Expansion Strategy, Cultural Partnerships & Licensing.

Q: What kind of role is Amrita looking for?

Amrita is open to VP Marketing, VP Brand Marketing, VP Brand Management, VP Integrated Marketing, Hybrid/On-site, ideally in or near Washington, DC.

Global Brand & Marketing Executive · CPG & Multi-Location Retail · Philadelphia

Washington, DC 15+ years Open to work

Summary

Amrita Dutta-Gupta is a high-impact marketing executive with over 15 years of experience driving brand transformation and commercial growth for iconic CPG and retail organizations. She excels at bridging the gap between creative vision and enterprise-level commercial outcomes, having led global brand architectures for portfolios exceeding $500M. Amrita currently serves as a strategic advisor to founder-led startups, following a successful tenure as VP of Brand & Integrated Marketing at Insomnia Cookies, where she scaled brand systems across 350+ locations and achieved up to 63% YoY traffic growth through innovative cultural partnerships. Her career is marked by a proven ability to modernize legacy brands, exemplified by her leadership at GNC, where she improved portfolio penetration from 48% to 53% and executed a $20M+ retail rollout into 4,000 Walmart locations. She is a master of integrated marketing ecosystems, leveraging deep expertise in consumer insights to forge high-profile collaborations with partners like Disney, Marvel, and the NBA. Amrita’s strategic approach combines rigorous brand governance with digital-first storytelling, consistently delivering double-digit sales lifts across diverse categories including wellness, apparel, and home goods. She is an influential leader who thrives at the intersection of brand equity, product innovation, and operational excellence.

Expertise

Global Brand Strategy Enterprise Brand Architecture Integrated Marketing Ecosystems Portfolio Penetration Growth Retail Expansion Strategy Cultural Partnerships & Licensing Omnichannel Storytelling DTC & Wholesale Strategy Brand Governance Frameworks Product & Experience Innovation Stage-Gate Commercialization Executive Stakeholder Management

CPG Retail Health & Wellness Apparel & Fashion

More talent in Washington, DC

Experience

Marketing Consultant
Sep 2024 – Present
Self-Employed · Washington, DC/Remote
Partner with founder-led startup consumer brands to architect brand identity and operationalize narrative strategy.
- Define brand architecture and positioning frameworks to unlock scalable growth.
- Lead go-to-market strategy for retail expansion, translating complex visions into actionable storytelling.
- Establish governance systems necessary to maintain identity during rapid scaling.
Vice President, Brand & Integrated Marketing
May 2025 – Dec 2025
Insomnia Cookies · Philadelphia, PA
Owned full-funnel integrated marketing strategy and commercialization for a 350+ location portfolio.
- Developed scalable brand systems to support rapid national expansion.
- Spearheaded cultural partnerships with the NBA’s Knicks and Cavs to deepen brand affinity.
- Drove 28–63% YoY traffic growth through signature brand moments like the Annual PJ Party.
- Elevated creative expression across social, packaging, and digital touchpoints.
Vice President, Global Brands | Brand Transformation and Strategic Partnerships
Nov 2019 – Jul 2024
GNC · Pittsburgh, PA
Drove global brand transformation for a $500M proprietary wellness portfolio during a critical enterprise pivot.
- Improved portfolio penetration from 48% to 53% by defining enterprise-wide positioning frameworks.
- Directed a $20M+ Walmart rollout across 4,000+ points of distribution.
- Delivered a +21% sales lift through strategic collaborations with Disney, Marvel, and Girl Scouts USA.
- Institutionalized a brand-led innovation model with stage-gate commercialization guardrails.
Director, Global Brand & Product Marketing
Aug 2016 – Nov 2019
Lands’ End · Dodgeville, WI
Led global brand strategy and integrated storytelling for an iconic American heritage brand.
- Drove 12–32% YoY sales growth in priority categories including Denim, Swim, and Plus.
- Modernized digital expression by integrating brand narrative with performance marketing and CRM.
- Pioneered interactive product finders and personalization tools to enhance conversion.

Education

Vanderbilt University, Owen Graduate School of Management · MBA, Marketing & Strategy
University of Pennsylvania, The Wharton School · Certification, Executive Presence and Influence
Vanderbilt University · BA, Economics & Political Science

What I'm looking for

notes: Seeking leadership roles focused on brand transformation, enterprise architecture, and scaling consumer-centric businesses.
work mode: Hybrid/On-site
industries: CPG, Retail, Consumer Services
role types: VP Marketing, VP Brand Marketing, VP Brand Management, VP Integrated Marketing

Contact details are never exposed publicly. All messages route through a gated form and are reviewed before any response.