Barry C. Sands
SVP Client Partner · Strategic Partnerships · Marketing, Data & Technology · NYC
Summary
I lead client partnerships across financial services, CPG, and automotive At dentsu (Merkle), I ran a $25M financial services book of business and doubled the JPMorgan Chase account over 4 years, making it a Top 10 client. Along the way, I expanded a $35K workshop into a $3M multi year engagement, won a $17M global B2B media AOR, and orchestrated a $12M AWS cloud migration. Having worked on both the agency and client side at dentsu, Publicis, Unilever, and Kraft, I learned how to turn new ideas into larger programs and longer-term partnerships. At Sands Advisory, I am building Volute Group’s partnership strategy for financial services and health care clients, creating 3 distinct new offerings across AI, data, and technology.
Expertise
Experience
Principal
2025 – Present
Sands Advisory · Ridgewood, NJ
Guides leadership teams on growth strategy and partnership development.
- Engaged as Head of Partnerships at Volute Group, supporting financial services and healthcare clients.
SVP / Senior Client Partner
2021 – 2025
dentsu (Merkle) · New York, NY
Led $25M financial services book of business with accountability for growth, retention, and delivery.
- Doubled JPMorgan Chase account over 4 years, making it a Top 10 dentsu client.
- Won $17M global B2B media AOR for JPMorgan Asset Management & Private Bank.
- Converted $35K global AI workshop into a $3M multi-year engagement.
- Orchestrated $12M AWS cloud migration of JPMorgan Chase Home Lending database.
- Retained at-risk Liberty Mutual account and expanded relationship via $1M data solution.
VP / Client Partner
2017 – 2021
dentsu (Merkle) · New York, NY
Directed $17M book of business across auto and retail clients.
- Won $2M Carter’s Performance Marketing pitch across strategy, display, and analytics.
- Rescued $2M at-risk Pella account, stabilizing delivery and restoring confidence.
- Modernized BMW digital marketing with a $1M analytics upgrade.
SVP / Managing Partner
2013 – 2015
Publicis (Zenith Optimedia) · New York, NY
Oversaw media operations and digital partnerships for $500M CPG client.
- Orchestrated $18M General Mills digital partnerships.
- Earned ROI Excellence Award for Best Use of Digital.
Education
- NYU Stern School of Business · MBA, Marketing and Finance
- Boston University · BS, Business Administration
What I'm looking for
notes: Seeking senior leadership roles focused on client partnership and growth strategy. work mode: Hybrid / On-site industries: Fintech, Marketing Technology, Professional Services, Financial Services role types: Client Partner, Head of Growth, SVP Client Success, Managing Director