Brian Burchfield

Summary

Brian Burchfield is a high-impact commercial leader operating at the unique intersection of technical packaging manufacturing and national CPG brands. Currently serving as the Director of Technical Packaging at Bunzl, he manages a $75M portfolio for Tier-1 protein processors, delivering 25% of division EBITDA through rigorous supplier optimization and pricing discipline. Brian brings a proven track record of scaling revenue across national accounts, including top-to-top leadership with major customers. His career is marked by significant P&L ownership and business model reinvention, notably leading an $80M product turnaround at Scholl’s Wellness Company and driving a 45% sales lift for Russell Stover’s Sugar Free sub-brand. He is an expert in navigating complex vendor ecosystems, managing direct and broker sales channels, and executing cross-functional strategies that bridge the gap between finance, R&D, and the end customer. With an MBA from Vanderbilt and deep domain expertise in flexible film solutions, food processing, and consumer brands, he has demonstrated his ability learn a business deeply in a short amount of time and make an impact. Brian is a strategic hire for organizations seeking a disciplined, data-driven leader to scale national sales operations and protect margins in competitive retail landscapes.

Expertise

Experience

• Director of Technical Packaging – North America

  Jul 2024 – Feb 2026

  Bunzl Processor Division Distribution · Kansas City, MO

  General Manager for North American technical packaging portfolio serving Tier-1 protein processors.

  • Managed $75 million technical packaging portfolio delivering nearly 25% of division EBITDA on 15% of revenue.
  • Led four cross-functional teams totaling 15 people to drive growth on complex vendor/broker opportunities.
  • Expanded market penetration across nine product categories including rollstock, VSP lidding, and vacuum packaging.

• Director of Sales & Marketing – Custom Fit Orthotics

  Aug 2021 – Dec 2023

  Scholl’s Wellness Company · Parsippany, NJ

  Directed commercial strategy for $80 million business across national retail and DTC channels.

  • Achieved $2M in annual cost savings through financial business model reinvention.
  • Launched new retail and DTC programs using data-driven insights to grow top-line revenue.
  • Managed key accounts and executed revenue growth campaigns while protecting margin.

• Director of Sales – National Grocery

  Jul 2019 – Aug 2021

  Russell Stover Chocolates · Kansas City, MO

  Led top-to-top relationships with major grocery retailers including Kroger, Publix, Ahold, and Albertsons.

  • Accelerated sales by 6% in the $180 million CPG channel through strategic partnerships.
  • Successfully exited DSD channel-wide resulting in 12% growth through new field sales methodologies.
  • Led a sales team of 20 people and regional brokers coaching to KPIs and P&L management.

• Senior Sales Category Development Manager

  Apr 2016 – Jun 2017

  Mars Wrigley · Nashville, TN

  Elevated category performance through consumer-centric strategies and customer marketing.

  • Acted as a trusted advisor for key accounts to maximize influence and capitalize on market conditions.
  • Transformed merchandising and promotions through category management aligning with market trends.

Education

• Vanderbilt University · Masters of Business Administration, Marketing & Business Strategy
• Kansas State University · Bachelor of Science in Business Administration, Marketing; Minor in Economics