What industries has Britt worked in?

Britt has experience in Advertising & Marketing, Public Policy, Automotive.

What kind of role is Britt looking for?

Britt is open to Director of Communications, VP of Communications, Head of Corporate Communications, Hybrid/On-site, ideally in or near Los Angeles, CA (open to remote).

How can I contact Britt?

Send a message through Britt's profile at imfindable.com/britt-mccoll. Contact details stay private; Britt reviews and approves each message before responding.

Britt McColl

Q: Who is Britt McColl?

Britt McColl — Director of Communications · Executive Messaging · Integrated Strategy, based in Los Angeles, CA (open to remote). Britt McColl is a seasoned communications leader with extensive experience shaping high-impact narratives and translating complex business priorities into disciplined, multichannel strategies. She served as VP, PR Director at RPA and oversaw communications for a 500-person national agency, acting as a strategic advisor to a 15-member executive cabinet. She is recognized for her ability to scale ow

Q: What is Britt skilled at?

Britt's core areas of expertise include Executive Communications, Editorial Strategy, Internal Communications, Owned-channel Strategy, Thought Leadership, Reputation Management.

Director of Communications · Executive Messaging · Integrated Strategy

Los Angeles, CA (open to remote) 24+ years Open to work

Summary

Britt McColl is a seasoned communications leader with extensive experience shaping high-impact narratives and translating complex business priorities into disciplined, multichannel strategies. She served as VP, PR Director at RPA and oversaw communications for a 500-person national agency, acting as a strategic advisor to a 15-member executive cabinet. She is recognized for her ability to scale owned-channel platforms, evidenced by doubling RPA's LinkedIn following to 48,000 and driving a 31% year-over-year increase in email subscriber growth. Her expertise spans high-visibility product launches and thought leadership, including co-leading the communications strategy for the Homes.com Super Bowl campaign, which generated more than 2 billion earned media impressions. McColl excels at bridging the gap between internal alignment and external reputation, having built comprehensive internal communications playbooks and diversity programming frameworks like RPA Represent. With a background rooted in journalism, she brings editorial rigor to executive visibility, thought leadership initiatives such as the Hispanic Gen Z insights platform, and brand innovation projects for clients including Honda and Farmers Insurance. She is a member of the 4As Agency Comms Committee and was a consultant for In for 13, demonstrating a deep commitment to advancing industry leadership and diversity.

Expertise

Executive Communications Editorial Strategy Internal Communications Owned-channel Strategy Thought Leadership Reputation Management Integrated Marketing Communications KPI Tracking Messaging Frameworks Media Relations Crisis Communications Cross-functional Leadership

Advertising & Marketing Public Policy Automotive Real Estate

More talent in Los Angeles, CA (open to remote)

Case study

Agency Marketing Newsletter Program

Context The agency needed a consistent external communications engine to reach Fortune 1000 CMOs, new business consultants, current clients, and industry decision-makers. Strategy • Build a unified editorial system that combines email and LinkedIn newsletters. • Use monthly themed takeovers tied to major campaign launches. • Prioritize topics with the guiding question: “Why would this matter to a CMO?” Execution • Owned editorial strategy, content calendar, and approvals. • Collaborated with creative, strategy, media, paid media, and web teams to shape monthly content. • Implemented a repeatable workflow from ideation to publishing; analyzed engagement to refine topics. Results • 39,620 annual sends (+31.5% YoY) • 51,103 LinkedIn article views (+27.8% YoY) My Role Editorial leadership, content strategy, cross-functional coordination, analytics interpretation, and executive alignment.

Experience

VP, PR Director
2006 – 2026
Rubin Postaer and Associates (RPA) · Santa Monica, CA
Led communications for a 500-person national agency, supporting a 15-member executive cabinet and overseeing executive messaging, thought leadership, and internal communications.
- Grew LinkedIn followers from 24K to 48K and achieved 51,103 LinkedIn article views through disciplined editorial planning.
- Co-led communications for Homes.com Super Bowl launch, resulting in 2B+ earned media impressions and 140% increase in unaided awareness.
- Directed Honda Dream Generator launch support, contributing to 366,000+ page views in 18 days.
- Spearheaded Hispanic Gen Z thought leadership initiative driving 1.7M pageviews.
- Built internal communications playbook for clearer governance and leadership alignment.
Director of Communication
2002 – 2006
Pepperdine University, School of Public Policy · Malibu, CA
Led communications strategy for the School of Public Policy, partnering with the Dean to strengthen positioning and recruitment messaging.
- Managed communications across newsletters, media relations, and alumni outreach.
- Developed flagship recruitment materials that clarified the school’s narrative and strengthened audience engagement.

Education

California State University, Northridge · Bachelor of Arts, Journalism, Public Relations Emphasis

What I'm looking for

notes: Seeking senior leadership roles focused on shaping narratives, executive visibility, and integrated communication strategies.
work mode: Hybrid/On-site
industries: Advertising, Technology, Corporate, Higher Education
role types: Director of Communications, VP of Communications, Head of Corporate Communications

Ideal next role

Director of Communications

Logistics

Earliest start: 10 days

Contact details are never exposed publicly. All messages route through a gated form and are reviewed before any response.