What industries has Britt worked in?

Britt has experience in Advertising & Marketing, Professional Services, Automotive.

What kind of role is Britt looking for?

Britt is open to Director of Communications, VP of Communications, Head of Editorial Strategy, Remote / Hybrid, ideally in or near Sherman Oaks, CA.

How can I contact Britt?

Send a message through Britt's profile at imfindable.com/britt-mccoll. Contact details stay private; Britt reviews and approves each message before responding.

Britt McColl

Q: Who is Britt McColl?

Britt McColl — Director of Communications · Brand Storytelling & Editorial Strategy · LA, based in Sherman Oaks, CA. I help organizations get clear about what they want to say, who they need to reach, and how to make their communications work harder for the business. At RPA, a 500-person national advertising agency, I built the communications/PR function from the ground up to raise the agency’s profile and collaborated with clients including American Honda, Farmers Insurance and Apartments.com to promote major c

Q: What is Britt skilled at?

Britt's core areas of expertise include Editorial Strategy & Governance, Brand Storytelling, Earned Media Strategy, Executive Communications, Multi-Channel Content Strategy, AP Style Writing & Editing.

Director of Communications · Brand Storytelling & Editorial Strategy · LA

Sherman Oaks, CA 22+ years Open to workUpdated Sep 2026

★ Founding member

Summary

I help organizations get clear about what they want to say, who they need to reach, and how to make their communications work harder for the business. At RPA, a 500-person national advertising agency, I built the communications/PR function from the ground up to raise the agency’s profile and collaborated with clients including American Honda, Farmers Insurance and Apartments.com to promote major campaigns. Earlier, as Director of Communication at Pepperdine University’s School of Public Policy, I led communications supporting the school’s reputation, recruitment and thought leadership. My work spans earned media, owned content, executive communications and thought leadership, but the common thread is bringing clarity and consistency to organizations with many audiences and competing priorities. That means listening to people across the organization, aligning senior leaders around a clear narrative, and creating the editorial structure to carry it across channels. I also believe communications should be measured. I doubled RPA’s LinkedIn following to 48,000, helped generate more than 2 billion earned media impressions for a Homes.com Super Bowl campaign, and developed a thought leadership program targeting Fortune 1000 CMOs that outperformed site engagement benchmarks by 30%. I bring the discipline of a journalist and editor to the work, along with experience navigating the realities of a large organization. I’m at my best when I can bring people together, make complicated things clearer, and build communications that support business goals and priorities.

Expertise

Editorial Strategy & Governance Brand Storytelling Earned Media Strategy Executive Communications Multi-Channel Content Strategy AP Style Writing & Editing Stakeholder Management Content Performance Analytics B2B Thought Leadership Issues Management Social Media Engagement Media Relations

Advertising & Marketing Professional Services Automotive Real Estate Higher Education

More talent in Sherman Oaks, CA

Case study

Agency Marketing Newsletter Program

Context The agency needed a consistent external communications engine to reach Fortune 1000 CMOs, new business consultants, current clients, and industry decision-makers. Strategy • Build a unified editorial system that combines email and LinkedIn newsletters. • Use monthly themed takeovers tied to major campaign launches. • Prioritize topics with the guiding question: “Why would this matter to a CMO?” Execution • Owned editorial strategy, content calendar, and approvals. • Collaborated with creative, strategy, media, paid media, and web teams to shape monthly content. • Implemented a repeatable workflow from ideation to publishing; analyzed engagement to refine topics. Results • 39,620 annual sends (+31.5% YoY) • 51,103 LinkedIn article views (+27.8% YoY) My Role Editorial leadership, content strategy, cross-functional coordination, analytics interpretation, and executive alignment.

Experience

Vice President, PR Director
2006 – 2026
Rubin Postaer and Associates (RPA) · Santa Monica, CA
Senior communications and editorial lead for a 500-person national integrated advertising agency, managing the agency's communications practice and client earned media strategy.
- Doubled LinkedIn following from 24,000 to 48,000 in one year.
- Co-led communications for Homes.com Super Bowl launch, generating 2B+ earned media impressions and 140% lift in brand awareness.
- Led narrative development and communications for the Honda Dream Generator and Prologue EV launch, an AI-powered campaign with Amazon Ads Brand Innovation Lab, driving 283% lift in brand awareness in 18 days.
- Built a B2B thought leadership series on understanding Hispanic Gen Z, driving 30% longer average session engagement than site benchmarks.
- Established formal editorial governance and intake processes for all agency-owned channels.
Director of Communication
2002 – 2006
Pepperdine University, School of Public Policy · Malibu, CA
Led communications, media relations, and editorial strategy for the School of Public Policy.
- Led communications for the School of Public Policy, partnering with the Dean and senior leadership on media relations, stakeholder management, editorial strategy, donor and alumni communications, and recruitment messaging.
- Directed the Dean's Report and the school's biannual newsletter end-to-end.

Education

California State University, Northridge · B.A., Journalism (Public Relations Emphasis)

What I'm looking for

notes: Seeking leadership roles in Los Angeles or remote-friendly organizations focused on brand storytelling and public relations.
work mode: Remote / Hybrid
industries: Advertising, Technology, Consumer Brands
role types: Director of Communications, VP of Communications, Head of Editorial Strategy

Ideal next role

Director of Communications

Logistics

Earliest start: 10 days

Contact details are never exposed publicly. All messages route through a gated form and are reviewed before any response.