Cara Wood
Director of Content Marketing · SaaS & Ecommerce · B2B Brand Journalism
Summary
Cara Wood is a high-impact communications leader and brand journalism expert with nearly two decades of experience driving growth for category-defining SaaS and Fortune 14 organizations. Most recently, as Brand Journalism Director at Salsify, she spearheaded the creation of data-driven research and multimedia assets that influenced senior executives and supported critical business milestones, including a Series F funding round and two international acquisitions. Cara is a specialist in category creation, having built the content library that established Salsify as a leader in the ecommerce space while scaling a high-performing content team from the ground up. Her expertise spans the full marketing lifecycle, from implementing PR campaigns for global healthcare leaders like McKesson to managing editorial teams of 12 for high-circulation media publications. She excels at translating complex data into compelling narratives that increase domain authority and sales pipeline growth. A collaborative leader, Cara has a proven track record of managing over 200+ stakeholders and external agency partners to ensure unified messaging across video, print, and digital channels. She brings a unique blend of psychological insight and strategic rigor to every campaign, consistently delivering content that resonates with target audiences and drives measurable product adoption.
"Data-driven storyteller who simplifies complex topics into compelling campaigns"
Expertise
Experience
Brand Journalism Director
January 2021 – November 2023
Salsify · Remote
Led high-impact brand journalism initiatives to influence senior executives and support global corporate milestones.
- Supported PR and communication for two international acquisitions and a Series F funding announcement.
- Crafted strategic communications for GTM projects in collaboration with 200+ stakeholders.
- Published data-driven research, industry reports, and multimedia assets to drive thought leadership.
Director of Content Marketing
May 2016 – January 2021
Salsify · Remote
Defined a new software category through strategic content creation and team leadership.
- Built and managed a content team of three and scaled external agency partnerships.
- Increased search visibility and domain authority, driving lead generation and product adoption.
- Secured six new partner companies and unified messaging across the tech ecosystem.
Sr. Marketing Communications Manager
June 2012 – May 2016
McKesson Health Solutions · Newton, MA
Managed digital and print collateral for a Fortune 14 healthcare provider's technology branch.
- Spearheaded email campaigns and blog strategy for the product portfolio.
- Implemented public relations campaigns and oversaw all web outreach.
- Delivered monthly performance reports on digital activities and engagement.
Editor in Chief
May 2006 – September 2008
Haymarket Media Group · New York, NY
Led editorial strategy for a media publication covering advertising and technology.
- Increased site traffic by 75% through strategic digital and print content planning.
- Managed a staff of 12 to publish web content and a magazine for 50,000 readers.
- Launched industry surveys to drive engagement and original research.
Education
- Clark University · Master of Science, Communications
- Clark University · Bachelor of Arts, Psychology
What I'm looking for
notes: Seeking leadership roles focusing on brand storytelling, category creation, and scaling content operations. work mode: Remote / Hybrid industries: SaaS, Ecommerce, Tech role types: Director of Content Marketing, Head of Content, VP of Communications
Ideal next role
Thought leadership partner to executives in fast-paced, complex environments
Logistics
- Work authorization
- US Citizen