Christopher M. Johannessen
Marketing Technology Leader · Digital Strategy & Analytics · B2B & B2C
Summary
Chris Johannessen is a seasoned Marketing Technology and Analytics leader with over two decades of experience driving digital transformation across global consultancies and Fortune 500 enterprises. He currently serves as the Marketing Technology Manager at John B. Poindexter & Co., where he spearheads B2B and B2C digital strategies, managing multi-million dollar budgets and cross-functional teams to optimize SEO, CRM, and lead generation. His career is marked by a tenure at McKinsey & Company as a Digital Manager, where he co-created marketing solutions now integrated into the McKinsey Periscope platform. Christopher's deep expertise spans the entire martech stack, including Salesforce Sales and Marketing Clouds, HubSpot, and Google Analytics 4, alongside advanced data science capabilities in Power BI, Python, and SQL. A three-time US patent applicant with one issued patent in active commercial use, he has a proven track record of reducing technical debt, achieving six-figure cost savings, and scaling digital service practices by up to 300%. He is particularly adept at bridging the gap between complex data science—including Generative AI and RPA—and actionable marketing outcomes that drive customer acquisition and operational efficiency in the Fintech, Automotive, and Professional Services sectors.
Expertise
Experience
Marketing Technology Manager
February 2023 – September 2025
John B. Poindexter & Co. · Reading, PA
Oversaw B2B and B2C digital marketing activities, managing marketing technology, CRM, and data for 20+ locations.
- Identified and drove cost savings exceeding $100K by reducing technical debt and agency reliance.
- Improved Salesforce Sales Cloud maturity, implementing lead assignment automation and Marketing Cloud integrations.
- Led a team of 7 managing SEO, email marketing, and GA4 analytics contributing to successive years of lead growth.
Chief Digital Strategist
May 2020 – August 2022
Axis Group Consultancy · Berkeley Heights, NJ
Scaled a digital services team and launched B2B services centered on data and automation.
- Served as Product Owner and Marketer for Helix, a new analytics venture.
- Contributed to winning a Drexel Lebow Analytics Award through marketing and sales leadership.
Director, Digital and Data Science Services
October 2017 – May 2020
Sia Partners Consultancy · New York, NY
GTM leader for Digital Transformation, Process Automation, and Data Science service offerings.
- Managed strategic partnerships with tech firms like Microsoft to support service offerings.
- Developed new service offerings resulting in long-term client engagements and practice growth.
Digital Manager
January 2016 – June 2017
McKinsey & Company Consultancy · New York, NY
Co-created and launched B2B services in Digital Marketing Operations, Technology, and AI.
- Created two marketing solutions that are now part of McKinsey Periscope.
- Authored RPA work cited on McKinsey.com.
Vice President, eCommerce
December 2014 – January 2016
OneMain Financial · Wilmington, DE
Led eCommerce and digital marketing for three brands across 43 US states.
- Drove mobile app adoption lift and optimized loan acquisition funnels.
- Utilized zip-code level analytics and location-based SEO to identify new branch locations.
Education
- Penn State University · M.B.A., Technology and Marketing · 2004
- Mansfield University · B.A., Philosophy · 1990
What I'm looking for
notes: Interested in leadership roles focused on digital transformation, AI integration, and marketing operations. work mode: Hybrid/Remote industries: Fintech, SaaS, Professional Services role types: Director of Marketing Technology, VP of Digital Strategy, Head of Analytics
Logistics
- Earliest start
- June 1, 2026
- Languages
- English, German