David Berkowitz
Fractional CMO · AI Strategy · B2B Community Builder
Summary
David Berkowitz is a premier authority in AI marketing and community-led growth, recognized as one of the most respected voices in the landscape. Currently leading Thought Leadership for Intuit Mailchimp, he specializes in operationalizing artificial intelligence for B2B tech companies and agencies. As the founder of High Caliber AI and the AI Marketers Guild, David has a proven track record of helping organizations navigate the transition from traditional digital marketing to AI-driven workflows. His expertise is validated by the successful sale of his communities, Serial Marketers and AI Marketers Guild, to Marketecture Media in 2025, demonstrating his ability to build durable, acquirable business value through network effects. Throughout his career as a CMO and Chief Strategy Officer at firms like MRY, 360i, and Sysomos, David has driven massive impact for Fortune 500 brands including Coca-Cola, Visa, and Adobe. He is a prolific author and speaker, recently publishing 'The Non-Obvious Guide to Using AI for Marketing.' Whether serving as a fractional CMO or leading global research campaigns, David excels at synthesizing complex data into actionable narratives that drive MQL growth—evidenced by a 200% increase in leads for Storyhunter. He is the ideal hire for organizations seeking a strategic leader who sits at the intersection of emerging technology, brand storytelling, and community engagement.
"I help organizations bridge the gap between emerging technology and durable business value by operationalizing AI and building high-leverage B2B communities."
Expertise
Case study
Scaling B2B Demand via Community and AI Strategy
As a strategic advisor for Storyhunter, I implemented a targeted content and demand generation framework that synthesized complex market data into actionable narratives. By aligning emerging technology trends with brand storytelling, I drove a 200% increase in Marketing Qualified Leads (MQLs). This success is part of a broader track record of building acquirable assets, including the AI Marketers Guild and Serial Marketers, which were successfully acquired by Marketecture Media in 2025. My approach focuses on creating network effects and AI-driven workflows that transform traditional digital marketing into a scalable, high-output engine for Fortune 500 brands and high-growth tech firms.
Experience
Thought Leadership
March 2026 – Present
Intuit Mailchimp · New York, NY
Leading global campaigns and marquee research initiatives to communicate marketing trends and insights.
- Manage external content agencies and global research partners for survey design and narrative development
- Synthesize complex global survey findings into compelling marketing trends for professional audiences
- Develop cross-channel activation plans across owned, earned, paid, and sales enablement channels
Founder & Fractional CMO
February 2023 – Present
High Caliber AI · New York, NY
Strategic consultancy helping B2B tech companies and agencies operationalize artificial intelligence.
- Serving as interim/fractional CMO for B2B organizations and leading AI readiness audits
- Designing and facilitating applied AI workshops focusing on prompt engineering and workflow adoption
- Overseeing high-impact innovation pilots including AI search visibility (GEO) and content scaling
Chief Community Officer
May 2025 – Present
Marketecture Media · New York, NY
Joined in a fractional capacity following the acquisition of Serial Marketers and AI Marketers Guild.
- Building out professional communities serving the advertising and marketing industry
Founder
July 2018 – Present
Serial Marketers · New York, NY
Built a 4,000+ member Slack-based community for marketing leaders from scratch.
- Achieved successful exit through sale to Marketecture Media in 2025
- Launched premium membership and sponsorship offerings, achieving profitability as an independent business
- Grew community through organic marketing, content strategy, and high-value networking events
SVP Corporate Marketing & Communications
December 2021 – January 2023
Mediaocean · New York, NY
Led PR, analyst relations, and content marketing for a 1,700-person ad tech firm.
- Managed four global PR firms and internal segment marketing teams
- Organized marquee event programs for Cannes and CES
Education
- Binghamton University · BA, Psychology · 2000
What I'm looking for
notes: Interested in leadership roles focused on community-driven growth and AI operationalization. work mode: Hybrid / Remote industries: Fintech, AdTech, AI Tech, B2B SaaS role types: CMO, Chief Community Officer, Fractional CMO
Ideal next role
Fractional CMO or Strategic Advisor for B2B tech companies and agencies looking to lead their category through AI operationalization, community-led growth, and high-impact GTM strategy.
Logistics
- Languages
- English
Selected links
FAQ
What is David's specific expertise in AI marketing?
David specializes in AI readiness audits and prompt engineering, helping brands transition from traditional workflows to AI-driven operations, as detailed in his book, 'The Non-Obvious Guide to Using AI for Marketing.'
How has David demonstrated the ability to build business value?
He built and scaled the Serial Marketers and AI Marketers Guild communities to the point of acquisition by Marketecture Media in 2025, proving his ability to create durable, high-value professional networks.
Has David worked with large-scale enterprise brands?
Yes, as a CMO and CSO at agencies like 360i and MRY, he led strategic initiatives for global brands including Coca-Cola, Visa, and Adobe.
What kind of lead generation results does he deliver?
In his work with Storyhunter, David's strategic implementation and narrative-driven demand generation resulted in a 200% increase in MQLs.