Electra Klidaki

Summary

I am a Senior Brand and Marketing Strategist with over 12 years of experience specializing in distilling technical medtech specs into buyer-ready commercial arguments. My expertise lies at the intersection of B2B positioning and GTM strategy, where I help companies in healthtech, medtech, and financial services bridge the gap between technical product value and the priorities of sophisticated buying committees. I have a proven track record of leading high-stakes pivots, most notably repositioning Pacify from a consumer app to a B2B powerhouse for health plans and employers. This work resulted in a 500% reach growth within 90 days and earned multiple accolades, including a Bronze Anthem Award and a Webby nomination. I don't just create messaging; I build the evidence-led content systems and sales enablement frameworks that drive measurable pipeline growth and investor confidence. Whether I am building a strategy function from scratch for a McCann Worldgroup agency or architecting GTM workflows for early-stage startups, my focus is on competitive intelligence and messaging architecture that converts. I am highly proficient in modern growth stacks including Make, Lemlist, and AI-augmented workflows, ensuring that strategic narratives are delivered with operational efficiency across global markets.

Expertise

Case study

Pacify repositioning

Pacify started as a consumer maternal health app. We repositioned it as a B2B offering for health plans and Medicaid MCOs. I built the messaging architecture, mapped the buying committee, and designed the content system that equipped the commercial push: white papers, executive-led industry commentary, data assets. Within 90 days: 500%+ reach growth among target decision-makers, 24–38% white paper CTR. The work won a Bronze Anthem Award, a Stevie Award, two Gold AVA Digital Awards, and a Webby nomination.Senior brand or marketing strategy role a

Experience

• Independent Consultant – B2B Brand & GTM Strategy

  Feb 2026 – Present

  Self-employed · Remote (Paris, France)

  Senior strategy consulting across positioning, messaging architecture, and GTM narrative for B2B companies with complex products and multi-stakeholder buyers.

  • Positioning audits and full messaging systems for early-stage and growth-stage companies.
  • Specializing in healthtech and regulated markets.

• Brand & GTM Strategist (Consulting)

  2025 – 2026

  ViralFusion · Remote

  Led brand architecture and operational setup for agency transition.

  • Managed the InfluIQ to ViralFusion brand transition.
  • Built creator outreach systems using automated email sequences and Make workflows.

• Senior Strategist – Positioning, Messaging & GTM

  Dec 2022 – Jan 2026

  Hello Helio · Remote (Paris, France)

  Strategic partner to a multi-client B2B portfolio across healthtech and medtech, owning positioning, messaging architecture, and sales enablement.

  • Repositioned Pacify from consumer maternal health app to B2B offering, achieving 500%+ reach growth and 24–38% white paper CTR.
  • Won Bronze Anthem Award, Stevie Award, and two Gold AVA Digital Awards for B2B content strategy.
  • Developed pitch deck frameworks and ICP guides for medtech spin-offs and pediatric rare disease companies.

• Head of Strategy

  Jan 2019 – Dec 2021

  DeLeMa McCann Cyprus · Nicosia, Cyprus

  Led strategy across a full portfolio including financial services, automotive, and consumer goods.

  • Built the agency's strategy function from scratch.
  • Created the agency's first psychographic segmentation database with 50+ segments.

Education

• University of Durham, UK · MSc, Strategic Marketing · 2012
• University of Central Lancashire, UK · BA (Hons), Marketing · 2010

Logistics

Work authorization

EU citizen

Earliest start

2 weeks

Languages

English, Greek, French

Selected links

• Portfolio
• LinkedIn

FAQ

• What does Electra Klidaki specialize in?

  Positioning, messaging architecture, and GTM narrative for B2B companies in complex and regulated markets. She works upstream of content and campaigns, defining what a company says, to which buyer, and why it matters, primarily in healthtech, medtech, and AI/SaaS.

• What markets and sectors has Electra Klidaki worked in?

  Her core sectors are healthtech and medtech, with twelve years of experience spanning US health plans, Medicaid MCOs, employer benefits buyers, medtech investors, and European institutional markets. She has also worked in financial services, FMCG, and creator economy platforms, always in B2B or multi-stakeholder environments.

• What kind of companies is Electra Klidaki a fit for?

  B2B companies with complex or regulated products that are hard to explain to a skeptical buyer. Typically: healthtech or medtech companies navigating a category shift, a new segment, or a repositioning. She works well at growth stage, where positioning is still being built, and at companies that need someone who can own the narrative layer without a large team underneath her.

• What awards has Electra Klidaki's work received?

  The Pacify B2B repositioning work received a Bronze Anthem Award (2025), a Stevie Award (2026), two Gold AVA Digital Awards (2025), and a Webby nomination (2026).

• What does Electra Klidaki bring that a generalist marketing hire doesn't?

  Twelve years of working exclusively on the upstream problem: what the product is, who the buyer is, and what argument moves them. She has built psychographic segmentation databases, repositioned consumer products for institutional buyers, and developed messaging frameworks for markets where the purchase decision involves clinical, financial, and operational stakeholders simultaneously. She is not a content producer or a campaign manager who also does strategy.