Elisabeth Keller

Summary

Elisabeth Keller builds loyalty programs that work. Customers come back, revenue goes up, and the numbers are specific. Over a career spanning agency leadership and SVP & Chief Client Officer responsibilities at Brierley+Partners, SVP of Client Service & Customer Success at Capillary Technologies, and her current advisory practice Keller Standard, she has built the strategy, selected the technology, and driven execution across 22 languages — for brands across travel, retail, consumer goods, financial services, and entertainment. The results are specific: $68M in incremental annual revenue. A 254% margin on a technology implementation everyone expected to be a cost center. Eleven consecutive years of FlyerTalk's Best Rewards Program recognition. A 28-point NPS turnaround in 18 months. She has managed portfolios up to $35MM, led organizations of up to 65 across three continents, and steered teams through M&A, client bankruptcy, and pandemic restructuring without losing key talent. Brierley+Partners Hall of Fame inductee. Loyalty 360 panelist. Future of Retail Technology panelist. Keynote speaker on customer loyalty at the Hertz Leadership Summit.

Expertise

Experience

• Founder & Senior Advisor

  2025 – Present

  Keller Standard

  Independent loyalty strategy and customer engagement advisory practice delivering program design and organizational consulting.

  • Advises executive teams on customer lifecycle strategy and retention modernization.
  • Consults on platform transitions and CRM transformation for enterprise brands.

• SVP – Client Service & Customer Success

  2023 – 2025

  Capillary Technologies

  Led enterprise growth and customer engagement strategy for a $35MM North American portfolio across 30 countries.

  • Drove a 28-point NPS transformation (from -28 to 0) over 18 months.
  • Achieved 100% of farming targets post-M&A, accelerating client revenue retention.
  • Orchestrated migration of enterprise clients from legacy platforms to Capillary SaaS.
  • Maintained zero voluntary attrition during global M&A integration.

• SVP & Chief Client Officer

  2009 – 2023

  Brierley+Partners

  Progressively promoted to CCO, leading global loyalty and CRM strategy for a ~$25MM portfolio of world-class brands.

  • Generated $68M in incremental annual revenue through loyalty program redesign.
  • Led global design for a program recognized as 'Best Rewards Program' for 11 consecutive years.
  • Delivered a 254% margin on the agency's first profitable technology implementation.
  • Recovered 90% of outstanding receivables and scaled a major account by 54% following a client bankruptcy.
  • Increased baseline contracted revenue by 59% through a successful RFP win and relationship turnaround.

Education

• SMU Cox School of Business · Graduate Certificate, Marketing · 2013
• New College of Florida · Bachelor of Arts, Literature