Eric Gomels
SVP, Media Investment & AI Transformation | GTM leader
Summary
In Eric's most recent role he managed +$350M in annual spend for Mars and Colgate, replacing standard bidding logic with custom algorithms to drive $5M in value. While at Wavemaker and Mindshare, he didn't just 'manage' teams; he restructured offshore resourcing and drove negotiations to stabilize 15% churn in resource margin. If your programmatic spend is fragmented and your cookie-less transition has stalled, he has the custom bidding algorithms and identity resolution framework to resolve.
"I lead large cross functional teams to drive media growth for F500 brands. "
Expertise
Case study
Incremental value derived from AI efficiency & negotiations
I drove $5M+ in value through implementation of AI optimization across biddable channels and negotiated directly with platforms, supply partners, MVPDs & OEMs to secure pricing, access, and scale - driving an additional +$30M in portfolio growth YoY.
Experience
Group Director, Investment Practice Lead
April 2023 – April 2026
WPP Media · New York, NY
Lead a team of 60 integrated media specialists and client managers for Mars and Colgate, managing over $350M in annual media investment.
- Architected enterprise workstreams for cookie-less future and AI custom biddable strategies.
- Drove $5M+ in value through AI optimization across biddable channels.
- Secured +$30M incremental portfolio growth YoY through direct platform and OEM negotiations.
- Unified activation and analytics into a single operating model powered by offshore resourcing.
Group Director, PBU
October 2021 – April 2023
Wavemaker · New York, NY
Managed the L’Oréal portfolio, focusing on brand and retail media talent development and governance.
- Established cross-channel governance frameworks for standardized activation and reporting.
- Built forward-looking testing roadmaps tied to platform and identity shifts.
- Scaled trading teams for TTD, DV360, and Amazon DSP.
Partner Director, PBU
June 2018 – October 2021
Mindshare · New York, NY
Led trading teams across diverse sectors including Banking, Tech, and CPG, delivering $65M+ in channel revenue.
- Applied regulated-industry media frameworks to financial and CPG categories.
- Introduced structured planning cadences to bring consistency to campaign scaling.
- Ensured strict brand safety and compliance across high-stakes client accounts.
Director, Precision
November 2015 – June 2018
Zenith · New York, NY
Led the Precision trading team (formerly Audience Solutions Group) managing $40M+ in revenue for Auto, Insurance, and Pharma clients.
- Scaled agency-wide teams by shaping talent acquisition and retention strategies.
- Translated complex messaging constraints into effective media strategies for regulated brands.
- Managed performance-driven media for clients like Toyota and Farmers Insurance.
Education
- LIU Post · Bachelors of Science, Computer Graphics Interface (CGI) coursework · 2004
What I'm looking for
notes: Interested in senior leadership roles overseeing large-scale media investments and AI-driven marketing transformation. work mode: Hybrid / On-site NYC industries: CPG, AdTech, Fintech role types: Head of Media, VP of Investment, Group Media Director
Ideal next role
SVP agency or client side, Media partnerships lead
Not a fit for
Start ups, fledgling companies
Compensation
USD 250,000–350,000 · Base + Equity
Logistics
- Work authorization
- US citizen
- Earliest start
- 1-2 weeks
- Languages
- English