Gregory D. Lichtenthal
Enterprise Revenue Leader · GTM Strategy · Meta / Google / Twitter · NYC
Summary
I am a high-stakes revenue architect with nearly 20 years of experience scaling global portfolios for the world’s most influential tech platforms. My career has been defined by transforming complex product innovations into multi-million dollar commercial engines. At Meta, I scaled the VW Group portfolio to a $180M global joint business plan and engineered the turnaround of a declining delivery-aggregator partnership from -47% to +20% growth in just four quarters. I specialize in the '0→1' phase of enterprise sales, whether that is building Google’s NY Auto team from scratch or launching Meta’s Newsfeed Topic Exclusions to protect $100M in vulnerable revenue. Beyond traditional media, I am an early adopter of AI-enabled workflows, having trained over 250 practitioners on AI-agent integration to modernize the sales cycle. I thrive at the intersection of technical product roadmaps and C-suite advisory, helping brands in the Automotive, CPG, and QSR sectors navigate digital disruption. Hire me to bridge the gap between emerging technology and sustainable revenue growth, leading cross-functional teams to deliver measurable, high-impact business outcomes in rapidly evolving markets.
"I bridge the gap between technical product innovation and commercial success, transforming emerging platforms into $180M+ revenue drivers for the world's largest Fortune 500 partnerships."
Expertise
Case study
Scaling Global Enterprise Revenue to $180M+
While leading strategic accounts at Meta and Twitter, I specialized in shifting traditional media spend into digital-first, measurable outcomes for the Automotive and CPG sectors. I spearheaded the 0→1 launch of industry-first Newsfeed Topic Exclusions and scaled creator-led content programs that redefined brand safety and engagement. By implementing Joint Business Planning (JBP) and pioneering AI-enabled sales workflows for hundreds of practitioners, I successfully navigated major industry disruptions and platform transitions. These efforts resulted in scaling a global portfolio to over $180M in annual revenue, securing long-term C-suite partnerships through data-driven measurement and cross-media strategy.
Experience
Senior Client Partner, Global Business Group
June 2017 – Present
Meta, Inc. · New York, NY
Business lead for Meta's top global enterprise accounts across Automotive, CPG, and QSR verticals, focused on AI-powered media strategies and measurable business outcomes.
- Grew VW Group U.S. portfolio to $53M (+31% YoY), expanded the global joint business plan to $180M (+30% CAGR ’17–’21),
- Stood up delivery-aggregators team, reversed a declining Do partnership (−47%→+20% YoY in four quarters), led the first $76M joint business plan (+30% YoY), and built DoorDash's first brand-ad revenue stream (7.2x to $5.3M) via CMO engagement and first-ever Grocery, DashPass, and Super Bowl tentpoles.
- Led 2024 Meta NewFronts N.A. program, driving $24.1M in investment and doubling attendance YoY.
- Designed and led AI-agent training for 250+ North America sellers, recognized in the top 15% of Meta's AI Native program.
- Defined MVP for Newsfeed Topic Exclusions, a product that scaled to millions of advertisers and defended $100M+ in revenue.
Senior Client Partner, Large Customer Sales
September 2013 – June 2017
Twitter, Inc. · New York, NY
Led Fortune 500 automotive partnerships, securing Twitter’s first evergreen in-market investments and live-streaming sponsorships.
- Grew revenue 7x from $2M to $14M+ from 2013–2016, including VW Group +36% YoY to $7.2M and Jaguar Land Rover +38% YoY to $5.2M, by securing Twitter’s first always-on in-market auto investments.
- Secured East Coast Auto’s first $5M upfront with Jaguar Land Rover.
- Sold Twitter’s first NFL live-streaming sponsorship to Audi.
- Coached 6 Account Managers, several of whom advanced into larger books and senior roles, while leading cross-functional teams across sales, brand strategy, measurement, and product marketing.
Senior Account Executive / Interim Head of Industry, Automotive
March 2007 – September 2013
Google, Inc. · New York, NY
Trusted advisor to Fortune 500 automotive OEMs, scaling revenue through Search, YouTube, and Mobile platforms.
- Led a 12-person team managing a $55M+ portfolio as Interim Head of Industry.
- Scaled YouTube TrueView adoption to a $3M run rate and led the $4.8M AdBlitz Super Bowl program for VW/Audi.
- Founding member of NY Auto sales team, scaling revenue from $0 to $18M in under 2 years.
- Partnered with Engineering on 'Art.Copy.Code' project to launch the first mobile-to-vehicle social app for VW.
Account Executive, Media Planning & Buying
September 2005 – February 2007
Carat US, Inc. · New York, NY
Supported integrated media planning for MTV, VH1, and Nickelodeon.
- Delivered 8–10 media plans per quarter for major television launch campaigns.
- Finished first among 30 peers in Carat’s intensive media planning training program.
Education
- The George Washington University · Bachelor of Business Administration, Marketing · 2005
What I'm looking for
notes: Interested in leadership roles driving high-growth revenue motions and AI integration within enterprise organizations. work mode: Hybrid / On-site (NYC) industries: SaaS, AdTech, AI & Machine Learning, Consumer Tech role types: VP of Sales, Head of GTM, Head of Strategic Accounts, Industry Lead
Ideal next role
Enterprise GTM or Revenue Leadership role at a high-growth technology platform or AI-driven media company, focusing on strategic accounts and complex product launches.
Logistics
- Languages
- English
Selected links
FAQ
What is Gregory's experience with large-scale revenue management?
Gregory has nearly two decades of experience at Meta, Google, and Twitter, where he scaled global portfolios to $180M+ and led revenue motions for Fortune 500 partners in the Automotive and CPG sectors.
How does he handle product launches and technical innovation?
He specializes in 0→1 product launches, including pioneering Newsfeed Topic Exclusions and AI-enabled sales workflows, effectively bridging the gap between technical roadmaps and commercial execution.
Does he have experience with brand safety and creator content?
Yes, Gregory has deep expertise in brand safety, suitability, and scaling creator-led branded content programs, ensuring enterprise brands maintain integrity while maximizing platform engagement.
What is his approach to AI and modern sales workflows?
Gregory integrates generative AI and AI-agent training into sales workflows to improve efficiency for hundreds of practitioners, ensuring global brands stay competitive as platform capabilities evolve.