Jeff Holecko
Global Integrated Marketing Executive · Digital Transformation Expert · Media Innovator · Team and Partnership Bulider
Summary
Jeff is an integrated marketing and media executive with expertise in transforming media planning, buying, operations, team management, and partnerships into unified, data-driven, full-funnel strategies that align culturally relevant storytelling with performance marketing to exceed ROI. He redefines how brands plan, buy, collaborate, and measure media to drive efficient, scalable growth. Jeff has stewarded brand, digital, paid media, and partnership strategies for organizations including Kimberly-Clark, Verizon Wireless, People Magazine, People En Español, Ogilvy & Mather, and S.C. Johnson. His track record includes high-impact turnarounds, such as reimagining a 72-year Disney partnership that delivered a 461% increase in profit and exceeded financial targets by 15x. At Kimberly-Clark, he built a programmatic ecosystem that reduced costs by 81% and increased engagement by 60%. Additionally, he orchestrated global commerce and media partnerships across multiple markets, including a multi-country engagement with Flywheel Digital. He combines strategic leadership with technical depth, holding certifications in AI Strategy from MIT and Data Science from UC Berkeley. My soft skills include curiosity, creativity, and collaboration. He is a strong team member for organizations that look to modernize media infrastructure, unlock growth through advanced analytics, and execute precision-driven, omni-channel strategies at scale.
Expertise
Experience
Global Omni-Channel Media & Integrated Marketing Director
2019 – Present
C.T. CONSULTATION, L.L.C. · Remote
Providing strategic consultation for global brands to increase revenue through advanced integrated marketing and digital innovation.
- Orchestrated a global eCommerce media partnership for S.C. Johnson with Flywheel Digital across 8 businesses and 9 countries.
- Stewarded global media agency search and selection for Dropbox to advance performance-based media strategy.
- Oversaw unified video efforts for Abbott's corporate identity campaign targeting global influencers.
- Crafted digital transformation blueprints for Amway across US, Brazil, Russia, Thailand, Japan, and India.
Senior Brand Manager, North American Leader (Disney Alliance)
2004 – 2019
KIMBERLY-CLARK CORPORATION · Neenah, WI
Led the turnaround of the strategic alliance between Kimberly-Clark and the Walt Disney Company.
- Increased holistic profit by 461% and licensing profits by 549%.
- Exceeded finance's projected annual value by 15x.
- Codified the first-ever joint business and marketing plans between the two entities.
- Optimized $40MM in investments by breaking down internal silos and instituting streamlined processes.
Senior North American Media Leader
2004 – 2019
KIMBERLY-CLARK CORPORATION · Neenah, WI
Modernized ROI for $175M+ North American integrated marketing and media operations.
- Increased ACP ROI by 2-3x through data-informed optimization.
- Launched inaugural programmatic and performance technology, reducing costs by 81% YOY.
- Received 'Business Partner of the Year' award from CEO, CFO, and CPO.
- Increased SEO traffic by up to 550% and SEM traffic by up to 200% through holistic search strategy.
Associate Director, Media and Sponsorships
1999 – 2004
VERIZON WIRELESS · Bedminster, NJ
National leadership team member tasked with building the country's largest wireless network brand.
- Core member of the team that conceived the iconic 'Can you hear me now?' network superiority campaign.
- Managed the largest media investment in the country, doubling subscribers and ARPU.
- Achieved 90% reach and 212 frequency in annual plans to establish brand dominance within 4 years.
Education
- Massachusetts Institute of Technology CSAIL · Professional Certificate, Artificial Intelligence (A.I.) for Business Strategy · 2023
- UC Berkeley, School of Information · Professional Certificate, Data Science Essentials · 2021
- Oxford University, Said Business School · Professional Certificate, Marketing, Digital Disruption Strategies · 2020
- Temple University · Bachelor of Arts, Advertising | Journalism
What I'm looking for
notes: Interested in leadership roles focused on digital transformation, media innovation, and high-scale brand stewardship. work mode: Hybrid / Remote industries: CPG, Fintech, Technology, Retail role types: VP of Marketing, Head of Media, Chief Marketing Officer, Global Brand Director