Julie Sullivan

Summary

I am a high-velocity marketing executive who specializes in turning complex market challenges into scalable revenue engines. Throughout my leadership at Bright Horizons, Breezeline, and CVS Health, I have mastered the art of full-funnel orchestration, bridging the gap between high-level brand identity and aggressive demand generation. My approach is defined by a relentless focus on unit economics and customer lifetime value; I have successfully reduced CPA by 28% while simultaneously increasing marketing-attributed sales from 30% to 52% for a top 10 US telecom provider. I thrive at the intersection of data and human psychology, leveraging AI-driven growth strategies to influence multi-million dollar pipelines—most recently driving $7.2M in B2B revenue and achieving 23% YoY MQL growth in the EdTech space. Beyond the metrics, I am a culture-builder who believes that high-performing teams are the ultimate competitive advantage. My leadership style, which earned a peak eNPS of 72, prioritizes radical accountability and cross-functional transparency. If you are looking for a strategic partner to the C-suite who can navigate D2C, B2B, and B2B2C landscapes to deliver durable growth and 25% YoY digital sales lifts, I am the leader you need to scale your organization.

Expertise

Experience

• VP, Marketing, EdAdvisory

  06/2023 – Current

  Bright Horizons · Newton, MA

  Leading marketing discipline for EdAssist and College Coach growth segments, focusing on revenue and differentiation.

  • Influenced $7.2M in pipeline revenue by launching a dedicated B2B marketing discipline.
  • Achieved 23% YoY growth in MQLs via multi-channel campaigns and SEO optimization.
  • Delivered 17% YoY increase in overage revenue through omni-channel engagement.
  • Improved lead-to-customer conversion by 20% for College Coach segment.

• VP, Marketing

  09/2018 – 01/2023

  Breezeline · USA

  Senior leadership member for a top 10 US telecom company overseeing brand, digital, and acquisition marketing.

  • Led comprehensive rebrand achieving 28% awareness lift in 3 months.
  • Increased marketing-driven sales from 30% to 52% through digital optimization.
  • Boosted online sales by 25% YoY and launched mobile app with 66K downloads.
  • Achieved an eNPS of 72, the highest on the leadership team.

• Sr. Director, Pharmacy & Healthcare Marketing

  06/2016 – 06/2018

  CVS Health · USA

  Built and executed digital marketing strategy focused on pharmacy acquisition and retention.

  • Reduced CPA by 28% through full-funnel flu/immunization campaigns.
  • Delivered 2.75M+ online interactions via digital adoption strategies.
  • Expanded pharmacy customer base through new engagement methodologies.

• Director, Strategic Marketing

  01/2011 – 05/2016

  Blue Cross Blue Shield of MA · Boston, MA

  Defined strategic vision for consumer-centric healthcare and brand contemporization.

  • Launched telemedicine to 1.3M members, driving utilization and awareness.
  • Earned Innovation Award for omni-channel Medicare marketing strategy.
  • Increased social media engagement by 240% on Facebook.

Education

• University of Massachusetts Amherst · BA, Psychology
• Harvard Business School / Tuck / McGill · Executive Education, Business & Leadership