Kaitlin F. O’Brien

Summary

I am a strategic marketing leader with over 15 years of experience driving high-stakes brand growth and innovation across the CPG and personal care sectors. Throughout my career at global powerhouses like Philips, Pfizer, and Prestige Consumer Healthcare, I have consistently managed P&Ls exceeding $700M and delivered nine-figure revenue growth. I specialize in transforming complex consumer insights into market-winning products, having successfully launched over 25 innovations and integrated major multi-brand acquisitions. I pride myself on my ability to blend data-driven rigor with creative storytelling. Whether it was over-delivering the Philips Sonicare financial plan by $100M+ or scaling a Canadian portfolio at a 5% CAGR, my focus is always on margin improvement and omnichannel excellence. I am particularly adept at navigating regulated categories and leveraging AI-driven research to stay ahead of digital shelf trends. I don’t just manage brands; I build high-performing teams and scalable marketing capabilities that thrive in dynamic, multi-channel environments. If you are looking for a leader who can bridge the gap between financial stewardship and breakthrough consumer engagement, I bring the proven track record to deliver results.

Expertise

Experience

• Category Director, Personal Care

  10/2023 – 10/2025

  Nice-Pak Products, Inc. · Greenwich, CT

  Led category management, shopper marketing, and business strategy for a $100MM+ personal care wipes business.

  • Driving 5% growth in 2024 and projected 12% growth for 2025.
  • Leveraged AI-driven insights to optimize private label offerings for Walmart, Target, Costco, and Amazon.
  • Served as Executive Board member of the Responsible Flushing Alliance.

• Marketing Director, Oral Healthcare

  06/2022 – 08/2023

  Philips Personal Health · Stamford, CT

  Led US marketing, digital strategy, and innovation for the $700M+ Philips Sonicare brand.

  • Contributed to over-delivering the 2022 financial plan by $100M+.
  • Implemented a 2023 pricing strategy that drove 1.8pts of margin improvement.
  • Directed integrated omnichannel campaigns and long-term strategic financial planning.

• Marketing Director, Canada

  04/2018 – 09/2021

  Prestige Consumer Healthcare · Tarrytown, NY / Canada

  Managed marketing, category management, and innovation for a Canadian portfolio of 25+ brands.

  • Achieved a 5% CAGR over a 5-year tenure.
  • Led the integration of 4 business acquisitions comprising 10+ new brands.
  • Launched over 25 new products and improved Gaviscon gross margin by 5pts.

• Product Manager, Centrum Flavor Burst

  08/2012 – 03/2014

  Pfizer Consumer Healthcare · Madison, NJ

  Led the launch and marketing execution for a new line of multivitamin chews.

  • Delivered $20M+ in annual revenue through a successful national launch.
  • Over-delivered gross sales targets by 10% in 2012 and 32% in 2013.
  • Developed an $8MM incremental innovation pipeline for children's multivitamins.

Education

• The University of North Carolina, Kenan-Flagler Business School · Master of Business Administration, Business Administration · 2008
• Rensselaer Polytechnic Institute, Lally School of Management & Technology · Bachelor of Science, Management · 2003