Mariola Lach
Crisis and Corporate PR Strategist · Reputation Management · New York
Summary
Mariola Lach is a strategic communications professional who leverages a unique background in environmental science to navigate high-stakes reputational crises and corporate issues. She specializes in preparing global organizations for complex challenges, including litigation, activist pressure, M&A, and operational disruptions. During her tenure at Zeno Group, she developed over 25 risk assessments and 35 recall-related media materials for major clients like ALDI, while providing direct counsel to C-suite executives on leadership transitions, DEI, and cybersecurity threats. Her expertise spans executive visibility, media relations, and the operationalization of reputational monitoring protocols that translate regulatory shifts into actionable guidance. Beyond her agency work, Mariola is a recognized leader in the Public Relations Society of America (PRSA), currently serving as a Tri-State Board Member and former National Section Chair for New Professionals. She brings a data-driven, analytical approach to reputation management, having successfully managed large-scale projects and technical stakeholder relations in the engineering sector prior to her transition into PR. Her skill set includes mastery of industry tools such as Muck Rack, Meltwater, and Talkwalker, combined with a proven ability to secure high-impact earned media and execute complex crisis preparedness frameworks for clients across retail, real estate, and government sectors.
Expertise
Experience
Account Executive, Crisis and Issues
2024 – 2025
Zeno Group · New York, NY
Global integrated communications agency specializing in corporate communications, brand marketing, and crisis management.
- Developed 25+ POVs and risk assessments and 35 recall-related media materials for ALDI.
- Created talking points for three C-suite executives regarding leadership transitions, DEI, and M&A.
- Operationalized reputational monitoring protocols for regulatory and policy shifts.
- Tracked activist activity to develop escalation playbooks and pre-approved messaging.
Communications Consultant
2022 – 2026
Freelance · Remote
Consulting for nonprofit, hospitality, and small business clients.
- Generated 100+ ticket sales for nonprofit fundraisers through targeted media outreach.
- Increased social media followers by 35% and engagement by 10% through content redesign.
- Contributed to a 10% increase in sales for hospitality clients via branded newsletters.
Account Coordinator, Crisis and Corporate
2022 – 2023
Reputation Architects · Roseland, NJ
Strategic communications and reputation risk management advisory firm.
- Supported crisis preparedness frameworks for technology, government, and transportation clients.
- Secured speaking opportunities for 16 conferences and webinars to drive thought leadership.
- Monitored media sentiment during high-profile political crises involving Konnech.
- Coordinated events resulting in 75+ attendees and 15 media placements.
Geotechnical Project Manager
2017 – 2022
Johnson Soils Company · Glen Rock, NJ
Geotechnical engineering and environmental consulting firm.
- Managed projects from proposal to completion, overseeing budgets and client relationships.
- Served as primary client liaison for technical stakeholder updates.
- Co-authored a 60-page laboratory manual adopted as the official company reference guide.
Education
- UCLA Extension · Certificate (In Progress), Strategic Branding and Public Relations · 2026
- William Paterson University · Bachelor of Science (BS), Environmental Science · 2017
What I'm looking for
notes: Seeking roles focused on reputation risk, crisis response, and high-stakes corporate storytelling. work mode: Hybrid/On-site industries: Fintech, Corporate, Consulting role types: Crisis & Issues Management, Corporate Communications, Financial PR
Logistics
- Earliest start
- June 2026
- Languages
- English, Polish