Matt Kischer-Sallman
Global Insights & Strategy
Summary
Global insights executive passionate about connecting the dots from your research to your strategy. I make sense of multimodal data sources to build enablement within your company. My work designs and launches products, drives deep human insights, and maps cultural impact to strategy. I create action, de-risk decisions, build insights foundations, and blend the new (Dashboards, Next Gen Connectivity, AI) with traditional methodologies.
"Turning cultural insights into business decisions"
Expertise
Experience
Global Insights Executive Consulting
2024 – Present
Freelance · Remote
Providing global strategy and research to agencies and suppliers across tech, retail, and finance sectors.
- Global strategy and research provided to agencies and suppliers.
- Clients include travel, tech, retail, finance, management consultants, and events.
- Impact: Led product research, built cross-industry journeys, created GTM strategies, optimized new product strategies, de-risked corporate decisions, promoted staff and enhanced skills.
Principal, Global Strategy & Insights
2025 – 2026
UKG · Remote
Led the strategy for UKG's new global brand rollout and inaugural international brand tracker.
- Brought in to lead strategy of UKG's new global brand rollout, and first international brand tracker.
- Partnered with legal and created guidelines for brand architecture across markets.
- Optimized GTM market messaging and product optimization through mixed method research.
- Built a thought leadership newsletter to inform marketing and creative teams on the future of work.
- Impact: Built new brand architecture, De-risked naming governance, and mergers and acquisitions decisions, enhanced product messaging, aligned regional marketing, built thought leadership and inspired creative campaigns.
Sr. Director, Global Insights
2017 – 2024
VICE Media Group · New York, NY
Led global insights across all VICE properties including i-D, Motherboard, and VICE News, turning research into commercial strategy.
- Led global insights department across all VICE properties (i-D, Motherboard, Virtue, VICE News, VICE Studios, VICE TV), turning agile communities, database creation, AI adoption, and custom research into commercial strategy for sales, wins for agency pitches, new publisher partnerships, inaugural news polling and thought leadership, company-wide measurement, and internal strategy.
- Managed a team of strategists, researchers, interns, and created a fellowship program.
- Built proprietary research around Future Perspectives, Gen Z, Loyalty, Trust, Power, and Activism, Higher Education to spark partnerships, and drive a revenue generating practice.
- Created VICE and personal editorial, news segments, magazine articles, and video series.
- Led primary research for Virtue brand strategy including, journeys, workshops, and segmentations.
- Impact: Built insights function at VICE, innovated fellowships, created content series, identified new channels and markets, optimized content, produced thought leadership, innovated new partnerships, constructed brand strategies, de-risked products and programs, drove revenue, and upskilled teams.
Associate Director, Strategic Innovation
2016 – 2017
McGarryBowen Innovations · New York, NY
Led product research across Verizon Innovation to optimize UX and inform creative strategy.
- Led product mixed method research across Verizon Innovation to de-risk decisions, enhance products, optimize UX, and inform creative.
- Developed inaugural Verizon's media brand architecture and strategy.
- Impact: Led 0-1 product research, de-risked and optimized product releases, and constructed new market brand architectures for Verizon.
Associate Director, Strategic Planning
2014 – 2016
iCrossing · New York, NY
Led strategic planning for clients, and built a primary research foundation at the company integrating insights and Hearst API analytics.
- Led Digital Strategy for CPG, media, toy, financial, insurance, and B2B clients
- Built research offerings to modernize Planning function and drive revenue by connecting iCrossing 3rd party data with Hearst's databases, and introducing community, cultural, and UX research.
- Impact: Led 0-1 product research, implemented primary research function, upskilled strategists, innovated linguistic profile websites, built inaugural content strategy for LEGO, and led holistic digital planning client accounts.
Sr. Researcher
2009 – 2014
Passenger · New York, NY
Community manager, turned research strategist providing mixed methods research for fortune 100 companies.
- Built quantitative and qualitative rigor with award-winning research for CPG, retail, media, financial, and travel industries informing brand strategy, consumer, and customer research initiatives.
- Increased company core product (communities) participation to 35% (above industry benchmark).
- Led UX for the company's new strategy in 2012, securing 95% of customer retention.
- Impact: Led 0-1 product innovation, expanded primary research skills in community managers, led community redesign, created new product research platforms, and led client accounts.
Education
- Emerson College · M.A., Global Marketing Communications · 2007
- Butler University · B.S., Marketing · 2004
What I'm looking for
notes: Open to leadership roles focused on building insights foundations and leveraging AI for strategic growth. work mode: Hybrid / Remote industries: Technology, Media, Fintech, Consumer Goods role types: VP of Insights, Head of Global Strategy, Senior Director of Consumer Research
Ideal next role
Insights and Strategy
Logistics
- Work authorization
- US
- Earliest start
- ASAP
- Languages
- English