Pete Van Schaack
Head of Growth Marketing · AI Solutions Architect · B2B SaaS Expert
Summary
I am a growth-focused marketing leader and AI architect with a track record of driving massive revenue gains through the intersection of data-led storytelling and technical automation. Over my career, I have delivered over $18M in incremental revenue for Fortune 500 brands and scaled SQLs by 400% for high-growth SaaS organizations. My edge lies in my ability to bridge the gap between high-level brand strategy and the technical plumbing of modern martech stacks. I don't just plan campaigns; I architect the CRM, AI, and automation systems that power them. I have spent years navigating complex digital transformations for industry giants like Truist, Syngenta, and Cognizant, while also founding my own firms, Liquid CRM and Liquid AI Solutions. I specialize in removing friction from the buying journey, whether that's through deploying intelligent chatbots for manufacturers or launching $500K ARR SaaS products from scratch. If you are looking for a leader who can command a $10M budget, manage cross-functional dev teams, and leverage generative AI to 4x your YoY revenue, I have the hard proof of value creation to lead that charge. I thrive at the helm of GTM strategies where growth is the only acceptable outcome.
"Give me a blank whiteboard and a growth target. I'll have a strategy, a team, and traction before most have a deck."
Expertise
Case study
Truist, growth across managed functions: Insurance, Mortgage, and Checking
$14.5 million in growth across financial products from digital PPC and Display Campaigns.
Experience
AI Solutions Architect | Founder
01/2026 – Current
Liquid AI Solutions · Washington, D.C.
Guiding executives through AI and automation transformation initiatives and building friction-reducing buying solutions.
- Built over a dozen AI applications including grantskynet.com and GovConSkyNet.com
- Developed Keel, a personal AI assistant
- Created intelligent chatbots and interactive website experiences for manufacturers
Head of Growth Marketing | Founder
04/2023 – Current
Liquid CRM Solutions · Washington, D.C.
Leading digital transformations and multi-channel GTM strategies for measurable growth.
- Increased revenue 4x YoY through multi-channel GTM strategy
- Architected and deployed business/marketing automation and AI systems
- Led cross-functional teams to deliver growth in customer acquisition and retention
Director of Growth Marketing
10/2022 – 03/2023
Waterfield Technologies · Washington, D.C.
Focused on CX SaaS positioning and lead generation scaling.
- Scaled sales qualified leads (SQLs) by 400% through segmented ABM campaigns
- Grew marketing team from 2 to 5 members and managed SDRs
- Created sales enablement solutions resulting in closing 20% more business
Senior Marketing Consultant
07/2021 – 09/2022
Cognizant Digital Consulting · Washington, D.C.
Developed GTM product strategies and martech roadmaps for Fortune 1000 clients.
- Launched 'beon', a new SaaS product for the transportation industry
- Led two consulting teams awarded $500k contract extensions
- Designed new player insight solutions for Ubisoft
Director of Growth Marketing
10/2018 – 06/2021
Mitkin Marketing · Greensboro, NC
Led customer acquisition for B2B SaaS clients and advised C-suite on brand strategy.
- Increased lead delivery by 158% for RazorSync SaaS
- Redesigned client website UX to improve lead conversion forms by 300%
- Integrated sales and marketing workflows for high-growth brands
Education
- State University of New York · Bachelor of Arts, Organizational Communications
What I'm looking for
notes: Seeking leadership roles focused on growth, digital transformation, and AI integration. work mode: Hybrid/Remote industries: SaaS, Fintech, AI, MarTech role types: Director of Marketing, VP of Marketing, Head of Growth
Ideal next role
VP or Marketing Growth Marketing Director
Logistics
- Work authorization
- US
- Earliest start
- Two Weeks
- Languages
- English