Rougeau Consulting (Candidate)

Summary

I am a senior digital marketing leader and technical SEO strategist with nearly two decades of experience driving growth for high-stakes organizations, including the Council on Foreign Relations, Accenture Federal Services, and National Public Radio. I specialize in bridging the gap between complex technical infrastructure and high-level business objectives. My approach is rooted in 'mixed-method analytics'—combining deep quantitative data from GA4 and SQL with qualitative UX insights like heatmaps and user session recordings to build a 360-degree view of the visitor journey. I have a proven track record of delivering massive scale results, such as driving a 150% YoY increase in web traffic through strategic SEO audits and achieving #1 SERP rankings for critical industry terms. Whether I am leading enterprise-level CMS migrations from Sitecore to AEM, architecting data warehouses for historical integrity, or managing cross-functional teams to launch global digital initiatives, I focus on measurable outcomes: lead generation, conversion rate optimization, and brand authority. I am particularly adept at future-proofing organic search presence for AI-powered answer engines (AEO/GEO) and establishing standardized KPI frameworks that align editorial, marketing, and executive leadership. I speak the language of developers, stakeholders, and donors alike to turn digital platforms into engines for revenue and mission-driven impact.

Expertise

Experience

• Digital Analytics Manager

  2022 – 2024

  Council on Foreign Relations · Washington, DC

  Led digital analytics and SEO strategy for a premier global think tank, focusing on data continuity and organic growth.

  • Achieved #1 SERP ranking for 6 targeted keywords, driving a 31% uplift in organic traffic and 150% YoY growth in unique visitors.
  • Spearheaded the migration from Universal Analytics to Google Analytics 4 for 3 brand domains.
  • Archived 5 years of historical data to a cloud-based data warehouse using ETL and SQL with 100% data integrity.
  • Established 7 key digital marketing KPIs, increasing conversion rates by 28% YoY.

• Consultant (Remote Contractor)

  2022 – 2022

  Aramark · Remote

  Managed enterprise-level CMS migration and SEO strategy for an e-commerce environment.

  • Led migration from Sitecore to Adobe Experience Manager (AEM), managing all analytics tracking and technical SEO issues.
  • Completed the project two weeks ahead of schedule while enhancing site performance metrics.
  • Coached 16 users on AEM, Adobe Analytics, and SEO best practices.

• Senior Consultant – SEO & IA

  2021 – 2021

  Accenture Federal Services / U.S. Dept. of Education · Washington, DC

  Subject matter expert for site architecture and SEO for studentaid.gov.

  • Led SEO and Information Architecture efforts for 25K+ indexed pages, achieving first-page SERP rankings for 9 key terms.
  • Developed and executed an enterprise-level SEO roadmap in partnership with US Dept. of Education stakeholders.

• Technical SEO Strategist

  2021 – 2022

  829 Studios · Boston, MA

  Managed technical SEO for 10 concurrent client accounts.

  • Performed full technical SEO audits assessing site architecture, page speed, and schema markup.
  • Implemented technical fixes directly in WordPress and Drupal back-ends.

• Digital Marketing Manager

  2019 – 2020

  McDermott Will & Emery · Washington, DC

  Digital lead for an international AmLaw Global 50 law firm.

  • Realized a 95% increase in Unique Page Views (UPVs) in a 4-week period.
  • Earned recognition for digital excellence, ranking among the top ten AmLaw Global 50 law firm sites.
  • Initiated a $25K branded search SEM campaign generating 570 highly qualified leads.

Education

• University of Maryland · Not Specified, Marketing/Communications focus · Not Specified