Sarah Aleksich

Summary

I’m a senior integrated marketing leader who bridges product strategy, brand narrative, and the full customer journey to drive growth. My career spans B2B SaaS, B2C tech, and agency environments, defined by cross-functional programs that move buyers from awareness to expansion and advocacy. Most recently, I built a product marketing function from the ground up, scaling the department to support 10 product squads and orchestrating over 65 high-impact launches. By fundamentally repositioning our platform, I drove a 58% increase in average ACV deal size, proving that sharp messaging is a direct revenue lever. I thrive in high-stakes environments, having spearheaded the go-to-market strategy for inaugural AI product suites that generated attributable pipeline. My approach combines the psychological insights of my UCLA background with a data-driven focus on the full customer lifecycle, maintaining a 98% monthly net retention rate. Whether I am launching hydrogen fuel cell vehicles for Toyota or scaling B2B SaaS platforms, I specialize in zero-to-one strategy, sales enablement, and cross-functional alignment. I help companies move beyond feature lists to create category-defining brands that dominate their market segment and deliver measurable growth.

Expertise

Experience

• Marketing Consultant

  2024 – Present

  Freelance · Remote

  Provide hands-on strategic counsel to client and nonprofit partners on brand strategy, go-to-market planning, and integrated campaign execution.

• Lead, Product Marketing Team

  2021 – 2023

  Popmenu · Atlanta, GA

  Built and scaled the product marketing function from the ground up, managing a team of three and supporting a 10-squad product organization.

  • Led 65+ product launches across marketing, online ordering, payment processors, POS integrations, and AI products.
  • Drove brand repositioning resulting in a 58% increase to average website ACV deal size.
  • Spearheaded GTM for the company's inaugural suite of AI products.
  • Achieved 98% average monthly net retention and $800K in attributable pipeline through lifecycle programs.

• Senior Manager, Brand and Product Marketing

  2019 – 2020

  Altitude Learning · San Francisco, CA

  Directed brand, product, and field marketing efforts for B2B SaaS platform and services.

  • Led zero-to-one GTM strategy for a new B2C product.
  • Established new unified brand voice and owned all digital channels.
  • Managed digital agency and paid social/search strategies to meet quarterly revenue goals.
  • Built multi-channel growth program to drive lead gen and revenue for international B2C partnership.

• Product and Brand Marketing Manager

  2017 – 2018

  Hobsons · Arlington, VA

  Built brand, messaging and web presence for a new-to-market SaaS product.

  • Developed targeted ABM programs to convert prospects and grow revenue within existing accounts.
  • Created sales enablement content to support sales team in communicating product value proposition and ROI.

• Account Supervisor

  2014 – 2016

  RAPP · El Segundo, CA

  Led strategy and execution of large-scale customer lifecycle programs for Toyota and Scion with specialization in alternative fuel vehicles.

  • Spearheaded GTM launches for the Mirai Hydrogen Fuel Cell Vehicle and Prius Family.
  • Developed multi-channel BCRM programs for two all, new simultaneous vehicle launches.
  • Managed experiential vehicle sustainment and Auto Show Program activations.

Education

• The George Washington University · Master of Public Administration, Public Administration
• University of California, Los Angeles · Bachelor of Arts, Psychology