Todd Patrick Hayes
Sales Director · Enterprise SaaS · Strategic Partnerships
Summary
Todd Hayes is a high-impact SaaS sales executive and strategic leader with over two decades of experience driving revenue growth across data science, marketing technology, and enterprise software. He possesses a distinguished track record of navigating complex sales cycles within highly regulated sectors, including government, pharmaceuticals, and telecommunications. Notably, Todd served as the top revenue producer for six consecutive years at Qualia, where he was instrumental in pivoting the company from transactional IO-based revenue to a high-margin SaaS recurring model, resulting in over 100% growth in recurring revenue within 14 months. His expertise spans the full sales lifecycle, from originating new logo opportunities for global blue-chip brands like P&G, GM, and Disney to managing large-scale public sector contracts for the State of Illinois and Obama for America 2012. A former IAB Salesperson of the Year, Todd excels at leading national teams and managing global platform sales for foundational software providers. He combines deep technical fluency in data science-powered workflows and ERP solutions with a consultative approach that consistently delivers 150% YoY revenue growth. His background in media negotiation and strategic planning at GroupM and PHD provides him with a unique perspective on the marketing technology ecosystem, making him a formidable asset for any organization scaling enterprise partnerships.
Expertise
Experience
Sales Director, Head of Strategic Partnerships
August 2024 – January 2026
Causal IQ · Chicago, IL
Led sales for all enterprise-level clients throughout the Midwest region.
- Managed relationships across all verticals with extensive closed revenue in tourism/travel.
Senior Director, Client Strategy Lead
March 2022 – August 2024
Prohaska Consulting · Chicago, IL
Led custom technology solution sales and consultation services across the US.
- Generated revenue from blue chip organizations within highly regulated industries including pharmaceuticals and telecom.
Director, Global Platform Sales
January 2019 – March 2022
Mediaocean · Chicago, IL
Led sales efforts across a suite of ERP SaaS solutions for the largest enterprise brands globally.
- Originated new logo opportunities for top global advertisers across Travel, Telecom, Automotive, and Pharmaceutical industries.
- Managed complex SaaS sales processes for foundational marketing software.
Vice President, National Sales
December 2011 – October 2018
Qualia · Chicago, IL
Promoted to lead sales efforts across all channels including Technology, Agency, and Brand.
- Successfully navigated company transition from IO-based transactional revenue to SaaS-based recurring revenue.
- Drove over 100% growth in recurring revenue and 74% increase in gross margin within 14 months.
- Individually delivered 34% of total company revenue between 2012-2015.
- Closed major deals with Obama for America 2012, P&G, GM, and Ford.
Senior Account Executive
November 2008 – December 2011
24/7 Real Media (WPP) · Chicago, IL
Managed technology sales for top holding company agencies and brands.
- Generated over $6 million in annual revenue.
- Achieved 111% of 2010 sales goal and 150% YoY revenue growth.
- Won business from State of IL, State of MN, Bank of America, and Disney.
Education
- University of Notre Dame · Bachelor of Business Administration, Marketing · 2002
What I'm looking for
notes: Focused on high-growth SaaS organizations requiring expertise in complex enterprise transitions and large-scale revenue generation. work mode: Hybrid / Remote industries: Enterprise Software, Data Analytics, MarTech role types: Vice President of Sales, Head of Strategic Partnerships, Sales Director