Tommy Spero

Summary

Tommy Spero is a visual-first product design leader with over 15 years of experience architecting high-impact interfaces and scalable design systems for enterprise healthcare, media giants, and consumer tech. Currently serving as Lead UX Designer at Altera Digital Health for Northwell Health, he specializes in translating complex EHR processes into intuitive SaaS workflows and enterprise healthcare applications. Tommy brings a unique blend of entrepreneurial grit and corporate sophistication, having previously founded Soul Associates where he directed creative strategy for global brands including Disney, Sony Music, and HBO. He is a pioneer in integrating generative AI into the design lifecycle, utilizing tools like Midjourney and Claude to accelerate prototyping and ideation. Known for his ability to bridge the gap between clinical needs and technical execution, he has a proven track record of presenting UX strategy to executive leadership and mentoring design teams to foster a feedback-rich culture. His expertise spans data visualization, conversational AI UX, and cross-functional stakeholder alignment, making him a premier choice for organizations seeking a design leader who can drive both user satisfaction and measurable business outcomes in highly regulated or high-stakes environments.

Expertise

Experience

• Lead User Experience Designer

  October 2016 – Present

  Altera Digital Health @ Northwell Health · Melville, NY

  Spearheaded UX design for enterprise healthcare applications and SaaS, improving clinical and administrative workflows.

  • Led UX efforts for integrating Salesforce CRM into call center operations, enhancing service efficiency.
  • Integrated AI-assisted tools into design exploration to accelerate iterations and broaden design directions.
  • Developed UX strategy for In-Room and Onsite Patient Experiences, facilitating workshops to align product direction.
  • Presented UX strategy to executive leadership to influence roadmap decisions and design system adoption.
  • Mentored 2+ designers, building a feedback-rich design culture.

• Founder / Creative Director

  October 2004 – October 2016

  Soul Associates · New York, NY

  Founded a digital agency delivering websites, brand systems, and motion graphics for major entertainment brands.

  • Led design and strategy for Disney, Sony Music, American Greetings, and Columbia Records.
  • Directed cross-functional teams across 100+ projects with a 95% on-time delivery rate.
  • Reduced delivery timelines by 15% through strategic partner management.
  • Managed a 2-person internal team and outside agency partners.

• Digital Creative Director / Director of Client Services

  December 2012 – February 2015

  Big Buzz Marketing Group · New York, NY

  Led strategy and execution for digital campaigns and mobile platforms for B2B and B2C clients.

  • Optimized brand consistency for clients including HBO, AB InBev, and Honeywell.
  • Advocated for user-centered design within internal and external teams.
  • Managed and mentored a team of 3+ designers under tight delivery schedules.

Education

• SUNY Empire State College · BA (In Progress), Education
• Parsons / SVA · Professional Training, 3D & Motion Graphics, Animation